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	<title>Comments on: 5 Things HR Must Do to Build Your Brand</title>
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	<description>Ideas and insights for financial marketers.</description>
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		<title>By: 20 Things Financial Institutions Should Do (But Don’t) &#124; The Financial Brand: Marketing Insights for Banks &#38; Credit Unions</title>
		<link>http://thefinancialbrand.com/1998/5-things-hr-must-do/comment-page-1/#comment-29393</link>
		<dc:creator>20 Things Financial Institutions Should Do (But Don’t) &#124; The Financial Brand: Marketing Insights for Banks &#38; Credit Unions</dc:creator>
		<pubDate>Mon, 28 Mar 2011 18:09:31 +0000</pubDate>
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		<description>[...] your employees know how to live your brand, or is it little more than lip service? If you aren’t using your brand to screen, train and [...]</description>
		<content:encoded><![CDATA[<p>[...] your employees know how to live your brand, or is it little more than lip service? If you aren’t using your brand to screen, train and [...]</p>
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		<title>By: The Financial Brand &#187; Your brand isn’t what you say it is</title>
		<link>http://thefinancialbrand.com/1998/5-things-hr-must-do/comment-page-1/#comment-4188</link>
		<dc:creator>The Financial Brand &#187; Your brand isn’t what you say it is</dc:creator>
		<pubDate>Tue, 26 Jan 2010 12:23:13 +0000</pubDate>
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		<description>[...] behind your brand. They must “buy your message” before consumers do. Savvy brand builders will engage staff around the brand and keep them informed. (Make sure you check out the three hotlinks in this [...]</description>
		<content:encoded><![CDATA[<p>[...] behind your brand. They must “buy your message” before consumers do. Savvy brand builders will engage staff around the brand and keep them informed. (Make sure you check out the three hotlinks in this [...]</p>
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