Comments on: Tricked-Out Truck Features ‘Guitar Hero’ Duels

By: The Financial Brand » 25 Things more important than online social media

The Financial Brand » 25 Things more important than online social media — Mon, 03 May 2010 05:01:42 +0000

[...] anything fun and crazy like setting up a “Banking Confessional” on the street or hosting a Guitar Hero duel? Financial marketing doesn’t have to be [...]

By: The Financial Brand » Q&A: Verity Credit Union’s mommy blogger

The Financial Brand » Q&A: Verity Credit Union’s mommy blogger — Thu, 03 Dec 2009 15:42:35 +0000

[...] had been watching the amazing things that Currency Marketing had been doing with Young & Free and we wanted to try something like [...]

By: The Financial Brand » Blog Archive » Banks build online arcade, but are consumers game?

Tue, 03 Feb 2009 11:21:49 +0000

[...] is a blatant rip-off of the Guitar Hero model. But so what? What better inspiration than Guitar Hero, the most popular cross-generational game of all time? The graphics are fantastic, and the overall [...]

By: The Financial Brand » Blog Archive » Young & Free #3

The Financial Brand » Blog Archive » Young & Free #3 — Tue, 03 Feb 2009 01:32:46 +0000

[...] there are no plans to bring the Young & Free “Guitar Hero” dueling truck to South [...]

By: DeAndre' Upshaw

DeAndre' Upshaw — Fri, 17 Oct 2008 06:36:36 +0000

Hey All!

My name is DeAndre’ and I’m one of the finalists for the Young & Free Texas Spokesperson position! If you want to see how the competition is going, head on over to http://www.youngfreetexas.com and check out all of the candidates’ campaigns, and cast your vote. It won’t take but a second, you know you want to!

By: Tony Mannor

Tony Mannor — Fri, 12 Sep 2008 05:39:32 +0000

Congrats to Trey and Tim on doing this correctly. I was wondering what they were going to do to really separate the TDECU from the Y&FA campaign. Excellent job!

I just wanted to make a point to any credit unions that may be looking at this and saying “Well yeah it’s great if you can AFFORD that kind of marketing.”

Creativity means working within impossible constraints to create something exceptional. No matter what your budget, you can do awesome things. Never let money get in the way of making a splash!

By: Kathryn Slater

Kathryn Slater — Tue, 09 Sep 2008 18:20:54 +0000

We, too, are very proud to have been a part of this initiative. When we were tasked to look for solutions that would pair up TDECU’s interest and investment in youth with suppliers who really “got” this demographic, Go Mobile seemed the perfect fit.

Since this initiative is, at it’s heart, an awesome employment opportunity, we’re really excited to see the responses back from the community. Everyone wants a job that they can be proud of and this position allows people from this age group to have a voice and know that it’s being heard.

This is such a great project to be working on and we look forward to seeing the finalist’s submissions.

kathryn slater
Interactive/New Media Specialist
DSA Media

By: Trey Reeme

Trey Reeme — Tue, 09 Sep 2008 15:45:44 +0000

Haha – yeah man, it’s not your typical koozie-and-calendar-fest. We’re giving away glowsticks, temporary tattoos, and plastic megaphones at the events with the truck. Laptop stickers instead of brochures at teller stations. Theatre ads instead of TV spots. Campus stickering/flyering (guerrilla style).