Comments on: The Startling State of Social Media in Credit Unions

By: Social Media Consultants: What Do Credit Union Insiders Really Think? « That Credit Union Blog

Tue, 24 Jul 2012 13:37:01 +0000

[...] recent Filene Institute study focusing on the increased usage of social media among credit unions (http://thefinancialbrand.com/18102/filene-credit-union-social-media-study/). The article details 66% of credit unions utilize Facebook, 44% Twitter and 21% have their own [...]

By: Fanning Flames on the Financial Social Media Fire | The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 08 Aug 2011 07:02:30 +0000

[...] banking is one of the most active industries in social media today, ranking third in one study. Another study found that 3 out of 4 credit unions are currently using social [...]

By: mike lawson

mike lawson — Mon, 25 Apr 2011 16:36:50 +0000

When somebody else is handling your money, you want to trust them. Social media is the ultimate proactive trust builder, as it creates, maintains, and enhances relationships through two-way conversation between member and credit union. A member has the luxury of always knowing what’s going on at their CU via SM. And if there are any issues, a quick tweet and a response can help smooth the waters quickly. That said, social media for FIs is a no brainer for solidifying current member relationships and creating new ones with prospects — which ultimately leads to new biz down the road. Plus, the conversation is going on with or without you. Might as well join in and monitor the messaging.

Filene’s SM study sounds like a vital resource for today’s FI marketers.

By: CU Water Cooler » Blog Archive » CU Water Cooler 4/25

CU Water Cooler » Blog Archive » CU Water Cooler 4/25 — Mon, 25 Apr 2011 12:48:09 +0000

[...] • The Startling State of Social Media in Credit Unions [...]

By: James Robert Lay

James Robert Lay — Wed, 20 Apr 2011 16:27:15 +0000

To expand on Rich’s thoughts… i think SM should be integrated not in only web initiatives but offline ones as well both internally and externally.

Regarding social media strategy, Aaron wrote about this here and how you don’t want to “get squished… just like grape” – http://www.cugrow.com/2011/04/the-grape-social-media-squish.html

By: Editor

Editor — Wed, 20 Apr 2011 14:17:51 +0000

Hi Rich,

Are those credit union clients asking BGT to produce social media projects, or the other way around?

By: Rich McCombs

Rich McCombs — Wed, 20 Apr 2011 13:42:09 +0000

BGT is seeing a lot of social media activity among our credit union clients. Every web initiative should include budget for social media planning and implementation. Consumers often evaluate a product or services based on the social media reputation.