Comments on: Wrap up of recent financial name changes http://thefinancialbrand.com/1794/name-changes-2008/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= By: Denise Wymore http://thefinancialbrand.com/1794/name-changes-2008/comment-page-1/#comment-479 Denise Wymore Mon, 08 Sep 2008 18:50:26 +0000 http://thefinancialbrand.com/?p=1794#comment-479 If someone landed on this planet and visited the US and had to decide between joining a credit union or getting an account at a bank, or asking your doctor if "Interra" is right for you.....sigh....... We went from where+who to vowels+consonants. Now we have to make sure that our new names MEAN something. Building a brand new reputation. What do we want that to be when we grow up? Besides bigger.... The million dollar question today that still needs to be answered, "What IS the difference between a bank and a credit union?" Member-ownership is certainly being questioned each time an education credit union becomes an athena. If someone landed on this planet and visited the US and had to decide between joining a credit union or getting an account at a bank, or asking your doctor if “Interra” is right for you…..sigh…….

We went from where+who to vowels+consonants. Now we have to make sure that our new names MEAN something. Building a brand new reputation. What do we want that to be when we grow up? Besides bigger….

The million dollar question today that still needs to be answered, “What IS the difference between a bank and a credit union?” Member-ownership is certainly being questioned each time an education credit union becomes an athena.

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