Comments on: Mobile Banking Explodes, Fast Becoming a Basic Expectation http://thefinancialbrand.com/17850/the-growing-importance-of-the-mobile-channel/ Ideas and insights for financial marketers. Fri, 24 May 2013 22:58:56 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Deepak Patel http://thefinancialbrand.com/17850/the-growing-importance-of-the-mobile-channel/#comment-29667 Deepak Patel Fri, 15 Apr 2011 12:18:40 +0000 http://thefinancialbrand.com/?p=17850#comment-29667 Mobile companies and Financial Institutions although are considering a move technology wise ( using NFC) to get more and more people to use mobile banking, there are still a few considerations, both Technology and Payments Infrastructure wise to be looked upon.

To NFC or Not to NFC?
http://ezinearticles.com/?To-NFC-or-Not-to-NFC?&id=6171300

]]> By: Nick Stamoulis http://thefinancialbrand.com/17850/the-growing-importance-of-the-mobile-channel/#comment-29634 Nick Stamoulis Mon, 11 Apr 2011 13:11:55 +0000 http://thefinancialbrand.com/?p=17850#comment-29634 More and more people are using a mobile device to connect to the web. Financial institutions need to keep up with this trend to remain relevant. It’s comparable to when banks starting opening up ATM’s. Those that didn’t have them, or didn’t have many, were left behind.

]]> By: Jason Sherrill http://thefinancialbrand.com/17850/the-growing-importance-of-the-mobile-channel/#comment-29602 Jason Sherrill Thu, 07 Apr 2011 18:06:38 +0000 http://thefinancialbrand.com/?p=17850#comment-29602 Touching on Fred’s comment above, he is right that mobile browsers can display the FIs regular marketing and online banking sites; however, the quality of the user experience is an entirely different matter.

While I also agree with Fred that an FI need not always invest huge sums into a native app, I will suggest that banks/CUs would be wise to invest in at least mobile optimized versions of their marketing and banking websites.

A website optimized for the unique display characteristics, input devices and bandwidth considerations of a mobile device will deliver a better user experience than a website designed for traditional browsers. Generally, better user experience often results in higher adoption rates and lower attrition rates for online services.

While you can pound in a nail with a screwdriver, a hammer will do a much better job. Drawing on this analogy, I’d propose that mobile optimized websites are the hammer while native apps, in the right situations, are pneumatic nail guns.

I’m currently wrapping up a white paper to serve as a primer for banking executives to explain the basics of mobile apps versus mobile optimized websites, as well as the pros & cons of each. Visit http://primer.inetsolution.com to request a free copy.

Jason

P.S. To put the cost into perspective, the investment to create a mobile optimized website typically costs our clients less than the money they spend on their board room furniture.

]]> By: Fred Siegel http://thefinancialbrand.com/17850/the-growing-importance-of-the-mobile-channel/#comment-29600 Fred Siegel Thu, 07 Apr 2011 16:20:09 +0000 http://thefinancialbrand.com/?p=17850#comment-29600 Most newer mobile browsers can handle a FIs regular online access system. For smaller FIs there is no need to get hung up on customized/expensive apps.

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