Bancography | Branch Planning, Marketing Research, Brand Strategy, Products & Profitabilty

The Biggest List of Financial Slogans Ever

Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit card companies — all of them vying for a small piece of consumers’ minds with a (hopefully) pithy piece of language.

Here is the largest collection of financial slogans you’ll find anywhere. Interesting and noteworthy slogans have been highlighted. This list includes both past and present slogans.

[Editor: All slogans are ™ or ® by their respective owners. This compilation is © 2008 by The Financial Brand. See also, The Comprehensive Guide to Financial Slogans.]

  • Abbey National Bank – Because life’s complicated enough.
  • Abbey National Bank – Get the Abbey habit.
  • Abbey National Bank – Investments with Abbey endings.
  • Abbey National Bank – More ideas for your money.
  • Abbey National Bank – Turning banking on its head.
  • ABN AMRO Bank – Making more possible.
  • Absa Bank – Today. Tomorrow. Together. « ARTICLE »
  • Achieva Credit Union – Dream it. Achieve it.
  • Addison Avenue FCU – We listen. You prosper.
  • Afena Credit Union – We’re already there.
  • AIG – We know money.
  • AIG – The strength to be there.
  • Air Force FCU – A higher financial altitude.
  • Al Hilal Bank – It’s all about you.
  • Alliance & Leicester – Now that’s a real plus!
  • Allianz – Insurance solutions from A to Z.
  • Allianz – The Power on Your Side
  • Ally Bank – Straightforward. « ARTICLE »
  • Alipine Bank – A bank you actually like.
  • Allstate – You’re in Good Hands
  • AltaOne FCU – Reach new heights.
  • Amcore Bank – Making It Easy for You
  • American Eagle FCU – The right way to go.
  • American Express – My life. My card.
  • American Express – Do more.
  • American Express – Don’t leave home without it.
  • American Express – OPEN
  • American State Bank – Banking for you.
  • Amica – We keep our promises to you.
  • Amplify FCU – Bank less. Live more.
  • AmSouth Bank – The relationship people.
  • Anchor Bank – Banking beyond the ordinary.
  • Apple Bank – We’re good for you.
  • Arizona State Credit Union – One State of Mind.
  • Aviva – Taking care of what’s important.
  • Aviva – Forward Thinking
  • Astoria Federal Savings – Putting people first.
  • ANZ – The better we know you, the more we can do.
  • B Pay – Easy as can B
  • Bank2 – Twice the Bank
  • Bank of America – Bank of Opportunity
  • Bank of America – Embracing Ingenuity
  • Bank of America – Higher Standards
  • Bank of New Zealand – Bank Smarter
  • Bank of the Philippines – We’ll take you farther.
  • Bank of Westport – Get the attention you deserve.
  • Bank of the Southwest Credit Union – True to you.
  • Bank of the West – Getting Bigger by Acting Smaller
  • BankWest – Happy Banking « ARTICLE »
  • BankUnited – It’s a local thing.
  • Barclays – Now there’s a thought.
  • Barclays – Fluent in finance.
  • Bancorp South – Right where you are.
  • Bay Fed Credit Union – A richer journey.
  • Beacon Credit Union – Guiding the Way
  • BECU – More than just money.
  • Beneficial Bank – Starting now
  • BB&T – There’s opportunity here.
  • BNP Pariba – The bank for a changing world.
  • BNZ – Better off.
  • Bridgewater Credit Union – Where membership matters.
  • Bridgeway FCU – Spanning life.
  • Capital One – What’s in your wallet?
  • Capitol Federal – True Blue for over 110 years
  • Central Star Credit Union – Shining Solutions
  • Charles River Bank – smooth banking ahead
  • Chase – What matters most. « ARTICLE »
  • Chase – Your Choice Your Chase
  • Charter Oak Credit Union – Relationships beyond banking
  • CIBC – For what matters.
  • Citi – Let’s get it done.
  • Citi – Live Richly
  • Citi – Never Sleeps. « ARTICLE »
  • Citizens Bank (a) – Not your typical bank.
  • Citizens Bank (b) – Bank Your Own Way
  • Citizens Republic – Let’s make it happen.
  • City National – The way up.
  • CoastHills FCU – Bank among friends.
  • Colonial Bank – You’ll like it here.
  • Commerce Bank – Ask. Listen. Solve.
  • Companion Credit Union – We’re listening…
  • Compass Bank – Just a little better.
  • CommSec – Better together. « ARTICLE »
  • Commerzbank – Ideas ahead.
  • Community Bank of Pleasant Hill – Where Your Future Shines!
  • Community Credit Union of Florida – Clearer. Smarter. Brighter. Better.
  • Community Resource Credit Union – Your better choice.
  • Continental Savings Bank – Money. Wise.
  • Copperfin Credit Union – Enjoy life’s possibilities. « ARTICLE »
  • County Bank – Times are tough. « ARTICLE »
  • Credit Union of Southern California – Committed to Worldclass Service
  • Darby Bank – A refreshing change in banking.
  • Deepwater Industries FCU – Your financial anchor.
  • Deutsche Bank – A passion to perform.
  • Discover Card – It pays to Discover.
  • Discover Card – Brighter.
  • Downey Savings – The Friendlier, Easier Place to Bank
  • e Federal Credit Union – Envision More!
  • EastWest Bank – Your Financial Bridge
  • Eclipse Bank – A fresh way to bank.
  • Edward Jones – Making Sense of Investing
  • Egg – Let’s sort money out.
  • El Banco Deuno – The new bank for the new Mexico
  • Elevations Credit Union – Your partner to new heights
  • EvergreenBank – Where you know your banker and your banker knows you.
  • Fairless Credit Union – Exceeding Your Expectations Everyday.
  • FedChoice FCU – Altogether Better
  • Fidelity Investments – Smart move.
  • Fifth Third Bank – The things we do for dreams.
  • Fifth Third Bank – The only bank you’ll ever need
  • FirstBank – Stability Strength Safety
  • First Banking Center – Hometown banking at its best.
  • First Citizens Bank – We value relationships.
  • First Citizens – We’re on it.
  • First Credit Union – Feel Valued – Be Rewarded
  • First Federal – You’re First
  • First Horizon – All Things Financial
  • First Market Bank – Bank Smart. Bank Happy.
  • First National Bank – One with You.
  • First Tech Credit Union : think forward
  • First Tennessee – Powering your dreams
  • Fitzsimons Credit Union – It Fits You
  • Flagler Bank – That’s the Flagler edge!
  • Flagstar Bank – The new wave in banking. « ARTICLE »
  • Florida Commerce Credit Union – Committed to You!
  • Fortis – Solid partners. Flexible solutions.
  • Frost Bank – We’re from here. « ARTICLE »
  • GEICO – So easy a caveman can do it.
  • Goldman Sachs – Our client’s interest always comes first.
  • GTE Federal Credit Union – Let’s get going.
  • Grow Financial FCU – More in Return.
  • Hampden Bank – A Brighter Idea.
  • Hancock Bank – Follow the Light.
  • Harbor Credit Union – All you need is us.
  • Harris Bank – WE’RE HERE TO HELP.
  • HSBC – The world’s local bank. « ARTICLE »
  • Huntington – A bank invested in people.
  • Hudson City Savings Bank – Bank on Better Values
  • Hyperion Bank – Experience Banking in HyperDrive
  • Industrial Credit Union – It pays to be a member.
  • IndyMac – Raise your expectations
  • IBC Bank – We Do More
  • ING Direct – Save Your Money
  • Interra Credit Union – Times change. Values don’t.
  • Intrust Bank – Yes you can
  • iQ Credit Union – Financial intelligence pays off.
  • John Hancock – The future is yours.
  • Johnson Bank – We’ll treat you like family.
  • JP Morgan Chase – The right relationship is everything.
  • KeyBank – The solution is Key.
  • KeyPoint Credit Union – Get more. That’s the point.
  • KeyPoint Credit Union – Build Your Net Worth.
  • Kiwi Bank – It’s ours
  • LA Firemen’s Credit Union – Yeah, we get it.
  • Lakeland Bank – INTERESTED INVESTED INVOLVED in you!
  • Legacy Credit Union – A legacy of service.
  • Legacy Community FCU – Where you should be.
  • Lehman Brothers – Where Vision Gets Built
  • Lincoln Financial Group – Hello future.
  • Lloyds TSB – For the journey
  • Lockheed FCU – A more rewarding relationship.
  • Mazuma Credit Union – We’re all about you.
  • Meridian Trust FCU – Today. Tomorrow. For a lifetime.
  • Merrill Lynch – Total Merrill
  • Merrill Lynch – We see your financial life in total.
  • Merrill Lynch – Be Bullish
  • Metro Bank – Moving You Forward
  • M&I Bank – Banking the way it was meant to be.
  • M&T Bank – Understanding what’s important
  • Macquarie Bank – Forward thinking.
  • Mastercard – There are some things money can’t buy. For everything else, there’s Mastercard.
  • Mastercard – Priceless.
  • MB – My bank.
  • Mellon Financial – The Difference is Measurable
  • Metlife – Have You Met Life Today?
  • Metlife – For the if in life.
  • Metlife – Get Met. It pays.
  • Midland Bank – The listening bank.
  • MilePost Credit Union – Your goals. Your path. « ARTICLE »
  • Mission FCU – Banking smarter. That’s your mission.
  • Mountain High FCU – Our Highest Interest is you!
  • Morgan Stanley – One client at a time.
  • Morgan Stanley – World Wise
  • Mutual Bank – Go ahead…live a better life!
  • NAB – A little word for a big life.
  • National City – Banking Made Simple
  • National City – It’s not just banking. It’s National City.
  • Nationwide – Nationwide is on your side.
  • Natwest Bank – Another way.
  • Natwest Bank – To save and invest, talk to Natwest.
  • Navigant Credit Union – Enjoy life’s journey.
  • New York Life – The company you keep.
  • NewAlliance – Capital ideas. Human values.
  • Norwich Union – Ready for tomorrow? Make sense of it all with Norwich Union.
  • Norwich Union – Let us quote you happy.
  • Norwich Union – Together we’re stronger.
  • Northwest Savings Bank – Where People Make the Difference
  • Northern Trust – What really matters.
  • Numerica Credit Union – Hometown banking. Real value.
  • Numerica Credit Union – We might just be what you need.
  • O Bee Credit Union – Refreshingly Familiar.
  • OnPoint Credit Union – Real. Smart. Value.
  • Pentagon FCU – Superior Rates. Proven Service.
  • Pacific Life – The power to help you succeed.
  • Planters Bank – All About You!
  • Plus4 Credit Union – Count on it.
  • PNC Bank – Leading the way. « ARTICLE »
  • Point Loma Credit Union – Guiding you to your future.
  • Power Financial Credit Union – Great rates. Smart banking.
  • Provident Bank (NY) – Connecting People with Opportunities
  • Provident Bank (DC) – Just the right size for you.
  • Prudential – Get a Piece of the Rock
  • Prudential – Strength of Gibraltar
  • Prudential – Growing and Protecting Your Wealth
  • RBC – Let’s do something giant. « ARTICLE »
  • RBC Insurance – First for you.
  • Red Canoe Credit Union – Your dreams. Our passion.
  • Red Crown Credit Union – It’s not just service. It’s personal.
  • Regions Bank – It’s time to expect more.
  • Rivermark Credit Union – Banking unbound.
  • Royal Bank of Canada – The helpful bank.
  • Regions Bank – It’s time to expect more.
  • Royal Bank of Scotalnd – Where people matter.
  • Royal Bank of Scotland – Make it happen.
  • SAC Federal Credit Union – Better Banking.
  • Schwab – Talk to Chuck.
  • Scottrade – More broker for your money.
  • Scotiabank – Life. Money. Balance both.
  • Scotiabank – You’re richer than you think.
  • Security Bank – Managing Together, For Tomorrow
  • Service 1st Credit Union – Friends you can bank on.
  • Sharebuilder – Investing made easy.
  • Sharonview FCU – With us…it’s personal.
  • ShoreBank – Let’s change the world.
  • Skyebank – Expanding your world.
  • Southern Missouri Bank – The Southern Hospitality Bank
  • SouthTrust Bank – You’re not just another customer. We’re not just another bank.
  • Sovereign Bank – America’s Neighborhood Bank
  • Standard Bank – Simpler. Better. Faster.
  • Standard Bank – Inspired. Motivated. Involved.
  • Star Financial Bank – The Perfect Fit.
  • State Farm – Like a good neighbor, State Farm is there.
  • Sterling Savings Bank – The Perfect Fit Bank.
  • Sterling Savings Bank – Now More Than Ever.
  • SunTrust – How can we help you?
  • SunTrust – Seeing Beyond Money
  • SunTrust – Live Solid. Bank Solid.
  • Susquehanna – A smarter way to money.
  • Sydney Credit Union – More generous banking.
  • T. Rowe Price – Invest with confidence.
  • Taleris Credit Union – Value. Service. Excellence.
  • TD Bank – America’s Most Convenient Bank « ARTICLE »
  • TD Canada Trust – Banking can be this comfortable.
  • TD Waterhouse – Wealth of Experience
  • Thrivent – Let’s thrive.
  • TIAA CREF – Financial Services for the Greater Good
  • Toronto Dominion – The Bank Where People Make the Difference
  • Transamerica – The power of the pyramid.
  • TruGrocer Credit Union – Just for you.
  • Trustmark – People you trust. Advice that works.
  • TruWest Credit Union – Going your way.
  • TSB Bank – You first.
  • UMB – Count on more.
  • UBS – You & us. UBS.
  • U.S. Bank. – Five Star Service Guaranteed
  • U.S. Bank – Yes, the future looks brighter with US
  • U.S. First Credit Union – NOT A BANK
  • UBS – Here today. Here tomorrow.
  • Union Bank of California – Invest in you
  • Union Planters Bank – SOLUTION: Union Planters Bank.
  • United FCU – We’ll get you there.
  • USA Federal Credit Union – 180° from banking.
  • USA Federal Credit Union – Get there. Start here.
  • USAA – We know what it means to serve.”
  • Utah First Credit Union – Help you can bank on.
  • Utah First Credit Union – Different by design.
  • Vancity – We All Profit
  • Vanguard – Investment costs count
  • Vantus Bank – It’s that simple.
  • Via Credit Union – Success takes direction.
  • Visa – It’s everywhere you want to be.
  • Visa – Life takes Visa.
  • Visterra Credit Union – Truly you.
  • Wachovia – Uncommon Wisdom
  • WaMu – Whoo hoo! « ARTICLE »
  • Washington Mutual – More human interest.
  • Washington Mutual – The friend of the family.
  • Watermark Credit Union – You can count on us.
  • WaterStone Bank – It’s all here for you. « ARTICLE »
  • Webster Bank – We Find a Way
  • Wells Fargo – The next stage.
  • West Bank – Decidedly Different.
  • Whitney – It takes a Whitney Banker.Xceed FCU – At work for you. « ARTICLE »
  • Woodstone Credit Union – Where relationships mean more.
  • Workers’ Credit Union – Doing what’s right…for you.
  • Zions Bank – We haven’t forgotten who keeps us in business.
  • Zurich – Because Change HappenZ

If you have a slogan you’d like to see added to the list, either post it in the comments below or contact The Financial Brand. Note: All taglines must be verifiable for inclusion. We’ll try to get everyone’s submissions in, but there’s no guarantee.

[Editor: This list took a significant investment of time to compile. If you’d like to reprint it,

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All content © 2014 by The Financial Brand and may not be reproduced by any means without permission.

CUNA | Youth Week 2014

Comments

  1. Wow, impressive!

    Here’s ours:
    Vancity – We All Profit

  2. Our tagline at Deepwater Industries FCU is “Your Financial Anchor”

  3. Our own company slogan is something we’ve been struggling with for some time now. It worked well when it was first drawn up, but now we’ve moved towards operating without one until we can craft something that really fits TMG.

    It’s really neat to see all of these different slogans side by side. As always, great work putting the research together.

    @Bret Rigby, your slogan is awesome. ‘Your Financial Anchor’ ties well with your name and can have so many other, ‘deeper’ meanings. ;)

  4. Over 20 slogans added in the last 24 hours.

  5. First, this is an awesome list and one I will probably reference at least a few times when assisting a CU in their rebranding. I mean how embarrassing would it be to think up a new and unique tagline to just find out it is one of these?

    To any credit union looking at tagline development. Don’t grab at somthing catchy. Look inward and then describe that core essence that makes your credit union unique and competitive. If you don’t have something unique and competitive about your credit union…

    …you shouldn’t be working on your tagline.

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