Comments on: BofA Targets College Crowd With ‘Morris On Campus’ http://thefinancialbrand.com/1748/morris-on-campus/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= By: The Financial Brand » 12 technology trends shaping financial marketing http://thefinancialbrand.com/1748/morris-on-campus/comment-page-1/#comment-3890 The Financial Brand » 12 technology trends shaping financial marketing Mon, 11 Jan 2010 15:52:30 +0000 http://thefinancialbrand.com/?p=1748#comment-3890 [...] will have to become a lot more entertaining and interactive in 2010 and beyond. Check out BofA’s “Morris on Campus” or their comic attempt with “Mo Rocca on Banking” to get a good idea for how high the bar has [...] [...] will have to become a lot more entertaining and interactive in 2010 and beyond. Check out BofA’s “Morris on Campus” or their comic attempt with “Mo Rocca on Banking” to get a good idea for how high the bar has [...]

]]> By: The Financial Brand » Blog Archive » KeyBank says ‘Money Needs Attention’ http://thefinancialbrand.com/1748/morris-on-campus/comment-page-1/#comment-3190 The Financial Brand » Blog Archive » KeyBank says ‘Money Needs Attention’ Mon, 26 Oct 2009 02:15:31 +0000 http://thefinancialbrand.com/?p=1748#comment-3190 [...] becoming increasingly popular in the financial services industry, such as these campaigns from B of A and Alabama Credit [...] [...] becoming increasingly popular in the financial services industry, such as these campaigns from B of A and Alabama Credit [...]

]]> By: Paul Amisano http://thefinancialbrand.com/1748/morris-on-campus/comment-page-1/#comment-497 Paul Amisano Fri, 12 Sep 2008 19:48:48 +0000 http://thefinancialbrand.com/?p=1748#comment-497 SEVEN times? Well, in fairness to BofA (and in jest!), I would say seven times DOES make a pattern. SEVEN times? Well, in fairness to BofA (and in jest!), I would say seven times DOES make a pattern.

]]> By: Amy Alkon http://thefinancialbrand.com/1748/morris-on-campus/comment-page-1/#comment-422 Amy Alkon Tue, 02 Sep 2008 18:16:48 +0000 http://thefinancialbrand.com/?p=1748#comment-422 I'd advise college students to research their choice of bank carefully. <a href="http://www.advicegoddess.com/archives/2008/07/28/investigating_b.html" rel="nofollow">Thieves targeted my Bank of America account</a>. On seven separate occasions, Bank of America's TELLERS gave away a total of $12,000 from my checking and savings account to thieves...thieves armed only with a fake driver's license in my name with the wrong expiration date. This happened out of state and in a remote area in my state where I have never been and probably never will go. Totally off pattern for me. No bank card was required. No PIN was required. The signature was not verified to be mine. If this happened once, I'd say, teller error. Twice? Maybe the second teller had a fight with her boyfriend. But SEVEN TIMES? With only a fake driver's license in my name with the wrong expiration date? Bank of America should be making a little bit more than a P.R. effort, don't you think? I’d advise college students to research their choice of bank carefully.

Thieves targeted my Bank of America account. On seven separate occasions, Bank of America’s TELLERS gave away a total of $12,000 from my checking and savings account to thieves…thieves armed only with a fake driver’s license in my name with the wrong expiration date. This happened out of state and in a remote area in my state where I have never been and probably never will go. Totally off pattern for me. No bank card was required. No PIN was required. The signature was not verified to be mine.

If this happened once, I’d say, teller error. Twice? Maybe the second teller had a fight with her boyfriend. But SEVEN TIMES? With only a fake driver’s license in my name with the wrong expiration date?

Bank of America should be making a little bit more than a P.R. effort, don’t you think?

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