Complex lifestyle visuals tell BPay’s brand story

Click on these ads to enlarge them. Then soak it all in — the planning, the set, the items, buying the items, casting, makeup, photography, art direction, copywriting, design, layout and typesetting.

The ads are fun and extravagant.

FYI – BPay is a bill payment service unique to Australia.

Key Question: What do you think these ads cost to produce? Most agencies would probably charge $10,000-$25,000 USD. Each. Small design studios might charge a little less.

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