How Closing Branches Undermines Your ‘Community Banking’ Brand
Community banks and credit unions brag about “being local,” but what happens when they have to start closing local branches? Because that day is coming.
ONLINE & MOBILE
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Bank’s Redesigned Website Includes Crowdsourced Community Support Forum
The new website has a customer support section that will be built in part by consumers who will ask and answer their own questions.
DATAHEAD: INSIGHTS FROM ROB RUBIN
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Big Banks Surrender Mass Market Consumers To Other Institutions
It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.
BRANCH STRATEGY
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BMO Tests Nanobranch Strategy With Studio-Sized Store
BMO's ‘studio branch’ measures less than 900 square feet. As banks build smaller and smaller branches, one question remains: How tiny can these nanobranches get?
SOCIAL MEDIA
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Chase Gives Away $1 Million in Free Twitter Ads to Small Businesses
A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.
MARKETING RESEARCH
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The Crusade to Keep Banking Personal in a Virtual World
Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.
CREDIT UNIONS
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Credit Union Advertising Crack Down: Watch Your Language
California regulators have decided credit unions can't suggest "anyone can join" in their ads because it violates the definition of "common bond."
More Bank & Credit Union Marketing News
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Webinar: 5 Ways To Avoid A Financial Branding Death Spiral
Learn how to spot the signs of a branding tailspin so you can pull out before your bank or credit union crashes and burns.
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5 Things Business Owners Expect From Their Bank
Business owners have many choices when it comes to their banking relationships. Here are the top 5 things they want from both banks — both products and services.
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Banks’ Future Hinges On Sharpening Digital Marketing Skills
In the next decade, financial marketing will be very different than it is today, as traditional media gives way to digital and online channels. But what about social media?
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11 Tips For Building A World-Class Brand Identity
By examining new visual identities launched by 8 different banks and credit unions, The Financial Brand reveals 11 proven brand-building principles.
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Big Bank Customers Pay For Branch and ATM Convenience
Most national banks have killed free checking because people will pay fees for branch convenience. Are they setting the trend for the rest of the industry?
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Americans + Saving Money = Gobs of Wishful Thinking
U.S. consumers like to think they are saving money, but few have more than $500 in the bank. People want to save more, but they need help.
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Consumers Don’t ‘Like’ Banks in Social Channels
Only 2% of online banking customers said they were very likely to start following their bank.
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Why Your Social Media Strategy is a #Fail
If you don’t have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.
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Video: 9 Ways to Evolve Your Branch Model and Improve Performance
How to create a new branch model that sets your brand completely apart, leverages new technologies and accelerates profitable growth.
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Direct Mail Clinic: Designing Bank Marketing Envelopes That Sell
Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.
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7 Reasons to Love GoBank
Here’s why consumers will love GoBank… and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.
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The FFIEC’s Social Media Guidelines in Plain English
Financial marketers are freaking out about a new set of social media regulations coming down the pike. But is all this angst and hand-wringing justified?
