Comments on: What’s In Store for the Future of Branches http://thefinancialbrand.com/17070/coming-soon-to-a-branch-near-you/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= By: Amit Punjabi http://thefinancialbrand.com/17070/coming-soon-to-a-branch-near-you/comment-page-1/#comment-29092 Amit Punjabi Mon, 07 Mar 2011 13:09:23 +0000 http://thefinancialbrand.com/?p=17070#comment-29092 I agree that Branches will continue to exist, but with growing number of customers migrating to alternate channels it is important to understand why does the customer walk into the branch today? What are they coming for? what more can the bank deliver to the customer through branch? The experience the customer gets at the branch by interacting with an individual is something which can never be replaced by customer walking into an ATM or a mobile phone. After all can an ATM dispense a glass of water to a thirsty customer? Can a mobile phone smile at the customer? Now that's a personal touch. I agree that Branches will continue to exist, but with growing number of customers migrating to alternate channels it is important to understand why does the customer walk into the branch today? What are they coming for? what more can the bank deliver to the customer through branch?

The experience the customer gets at the branch by interacting with an individual is something which can never be replaced by customer walking into an ATM or a mobile phone. After all can an ATM dispense a glass of water to a thirsty customer? Can a mobile phone smile at the customer? Now that’s a personal touch.

]]> By: RFID Chips Spell End to Branch Lines for High-Value Customers | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/17070/coming-soon-to-a-branch-near-you/comment-page-1/#comment-28804 RFID Chips Spell End to Branch Lines for High-Value Customers | The Financial Brand: Marketing Insights for Banks & Credit Unions Mon, 21 Feb 2011 15:27:06 +0000 http://thefinancialbrand.com/?p=17070#comment-28804 [...] might also be interested in this related article by Raheel Ahmed, Group Head of Distribution Channels at Standard Chartered Bank, as he looks at the [...] [...] might also be interested in this related article by Raheel Ahmed, Group Head of Distribution Channels at Standard Chartered Bank, as he looks at the [...]

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