Bancography | Marketing Research

Branding the Staff & Customer Experience

EHS Design offers 78-page eBook showcasing 27 different bank and credit union facilities.

Any financial institution can build a facility that customers and staff will say they like. But when you’re spending $250,000 on a remodel, $450,000 for an inline branch, $2.5 million for a freestanding branch, or $12 million on a headquarters building, are you satisfied with something that just looks nice?

Architectural branding firm EHS Design says financial institutions should expect more from their facilities’ investments.

“By strategically engineering your branch environment, you can build the brand, improve staff performance, increase security, cross-sell products and, most importantly, drive sales,” says Paul Seibert, CMC and Principal at EHS Design. “Even minor mistakes can undermine sales, frustrate customers, thwart staff and perhaps even increase your chances of robbery.”

Seibert, who has authored six books on financial services facilities, knows what he’s talking about. EHS Design has developed countless branch prototypes, over 1,800 branches, and millions of square feet of branded headquarters facilities for both banks and credit unions.

Now you can benefit from EHS Design’s 30 years experience designing financial spaces. In “Branding the Staff & Customer Experience,” EHS Design showcases a number of their successful branch business models and prototype projects from across the United States, Canada, Hawaii and Guam. Within the book’s 78 pages, EHS Design outlines its process, illustrating how a branch’s interior and exterior architectural components can create a branded retail experience.

The book explains the 6 steps involved with rolling out a successful branch model, and includes sections on LEED/green design and SafeCatch®, the revolutionary branch security system developed in conjunction with Larry Carr of the FBI.

To request your copy of “Branding the Staff & Customer Experience,” please contact EHS Design.


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