Comments on: “B@%k” is a Four-Letter Word in This Promotion http://thefinancialbrand.com/1692/what-the-b/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= By: Eric Jones http://thefinancialbrand.com/1692/what-the-b/comment-page-1/#comment-445 Eric Jones Thu, 04 Sep 2008 18:46:07 +0000 http://thefinancialbrand.com/?p=1692#comment-445 @ Tim McAlpine -- In a word, yes. This was a first attempt at using social media and video. Given our limited time and budget, we decided to make this about CUs vs. banks and kick the tires on our new online tools. At the very least it will net exposure to the differences between CUs and banks to thousands of colleges students in the state based on where we're pushing the site (college campuses where we compete directly with big banks and their beer-sex-candy-crack-laden credit card offers). As we have a branded $25 incentive to join WSECU this fall, we opted to let that be separate from the whattheb.com message of CU advocacy. I hope that makes things somewhat more clear. @ Tim McAlpine — In a word, yes. This was a first attempt at using social media and video. Given our limited time and budget, we decided to make this about CUs vs. banks and kick the tires on our new online tools. At the very least it will net exposure to the differences between CUs and banks to thousands of colleges students in the state based on where we’re pushing the site (college campuses where we compete directly with big banks and their beer-sex-candy-crack-laden credit card offers). As we have a branded $25 incentive to join WSECU this fall, we opted to let that be separate from the whattheb.com message of CU advocacy. I hope that makes things somewhat more clear.

]]> By: Tony Mannor http://thefinancialbrand.com/1692/what-the-b/comment-page-1/#comment-407 Tony Mannor Fri, 29 Aug 2008 21:36:31 +0000 http://thefinancialbrand.com/?p=1692#comment-407 Hopefully this serves as a wake up call for other credit unions. It is ok to slapdown competing banks. It is ok to get aggressive with your marketing. Otherwise how do you differentiate yourself from your competition? J.P. you beat me to the punch. I almost pulled the trigger this morning on a similar article. I still will I just need to polish it up a little now. Damn you! Hopefully this serves as a wake up call for other credit unions. It is ok to slapdown competing banks. It is ok to get aggressive with your marketing. Otherwise how do you differentiate yourself from your competition?

J.P. you beat me to the punch. I almost pulled the trigger this morning on a similar article. I still will I just need to polish it up a little now. Damn you!

]]> By: Tim McAlpine http://thefinancialbrand.com/1692/what-the-b/comment-page-1/#comment-406 Tim McAlpine Fri, 29 Aug 2008 18:57:23 +0000 http://thefinancialbrand.com/?p=1692#comment-406 Great job WSECU team! The videos and honk bleeps are fun. I am curious why WSECU chose to have zero branding on the site? is it intended to be a promotion for all credit unions? Just wondering. Great job WSECU team! The videos and honk bleeps are fun.

I am curious why WSECU chose to have zero branding on the site? is it intended to be a promotion for all credit unions? Just wondering.

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