Comments on: Alabama Credit Union is 79.3% better than a bank http://thefinancialbrand.com/1658/alabama-cu-brand-ads/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= By: Melina Young http://thefinancialbrand.com/1658/alabama-cu-brand-ads/comment-page-1/#comment-401 Melina Young Thu, 28 Aug 2008 19:38:33 +0000 http://thefinancialbrand.com/?p=1658#comment-401 Those ads are really interesting…I wonder what sort of impact they are having on the market and if they have had a large amount of new members joining the credit union. Like you said, if the Web site doesn’t match the new branding, I am interested if the in-branch experience would reflect - or repel - the new ideas. My gut feeling is that if they haven’t gotten around to updating the Web site yet, they might not be fully committed to this “out-there” philosophy, and probably haven’t converted every branch to this new style. I would love to find out what is really happening in their branches! Those ads are really interesting…I wonder what sort of impact they are having on the market and if they have had a large amount of new members joining the credit union. Like you said, if the Web site doesn’t match the new branding, I am interested if the in-branch experience would reflect – or repel – the new ideas.

My gut feeling is that if they haven’t gotten around to updating the Web site yet, they might not be fully committed to this “out-there” philosophy, and probably haven’t converted every branch to this new style. I would love to find out what is really happening in their branches!

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