Alabama Credit Union is 79.3% better than a bank
These brand TV ads from Alabama Credit Union are terrific. They are brimming with personality and look nothing like any other financial institution’s ads. (Well okay, they may look a little like the recent Telly Award-winning spots from Truliant, but they are still very cool and fun to watch.) Take a look, and enjoy the entertaining print ad for a branch grand opening after the videos.
The only downside is that Alabama Credit Union’s website doesn’t ooze with the same kind of spunk and attitude. As Ron Shevlin points out, it’s a bit of a brand disconnect to see ads as fresh and creative as these, then see a functional-but-unexciting website backing them up.
Key Questions: What are Alabama Credit Union’s branches like? How do these ads align with- or complement their in-branch experience?
The ads are the work of the Red Square Agency, Mobile, Alabama.
This article © 2012 by The Financial Brand and may not be reproduced.
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Those ads are really interesting…I wonder what sort of impact they are having on the market and if they have had a large amount of new members joining the credit union. Like you said, if the Web site doesn’t match the new branding, I am interested if the in-branch experience would reflect – or repel – the new ideas.
My gut feeling is that if they haven’t gotten around to updating the Web site yet, they might not be fully committed to this “out-there” philosophy, and probably haven’t converted every branch to this new style. I would love to find out what is really happening in their branches!