Comments on: 10 Financial Microsites Reviewed: The Pros & Cons

By: Kelli Hawkins

Kelli Hawkins — Tue, 14 Dec 2010 17:49:05 +0000

Thank you for including NumNum in your review. It’s very helpful to see what we’re doing right and where we can improve. I started reading the article to see what other financial institutions were doing and hoped to learn from them! I definitely learned from the others, and the comments specific to our site were especially helpful (and a nice surprise)!

By: Jason Powell

Jason Powell — Tue, 14 Dec 2010 15:31:50 +0000

Would love to hear your perspective on http://projectmoney.summitcreditunion.com/ or http://payitforward.summitcreditunion.com/

By: Editor

Editor — Mon, 13 Dec 2010 15:31:48 +0000

Thanks Shannon. Glad you found the reviews relevant and useful.

By: Shannon Moelhave

Shannon Moelhave — Fri, 10 Dec 2010 17:04:18 +0000

An excellent article and very relevant for me as an in-house web designer and my creative team colleagues in the CU biz. I really appreciate the critiques of both the design and content.

By: Editor

Editor — Wed, 08 Dec 2010 22:39:36 +0000

Thanks Brady. You’re right, one sells products while the other is a brand- and image builder with excellent content. FYI – The star ratings don’t show the fractional scores I gave: 3.75 to Flip My Loan, and 4.10 to Vermont Matters.

By: Brady Walen

Brady Walen — Wed, 08 Dec 2010 17:11:44 +0000

It’s great to see all of these examples together in one place. I appreciate the star-ratings here, as it really helps make the distinction between the good and not-so-good.

I think it’s interesting to look at the highest two rated sites here: Flip My Loan & Vermont Matters. Each is good for different reasons (although I wouldn’t have ranked Flip My Loan as highly when I first saw it – but it makes sense given your criteria). Simply put, it seems that both rank highly because they’re focused, branded and meaningful – characteristics that aren’t represented as well in the other sites here. Great post.