For those who understand the history it has that warm and fuzzy feeling. For the average joe, the name sounds strong and aggressive but stable and permanent.

And most importantly, it is no ambiguous. It’s not fluffy and anonymous. It means something for those on the inside and on the outside. I dont know if I care for the star though, but thats just me. But that just means that they can change the logo (to get rid of the star) and keep the name. Thats how you know it is a strong brand.

Another nice catch.

Don’t worry. The blog only launched publicly last week. All the articles posted prior to that (over 100 of them) won’t have comments because no one’s read them yet.

Not every company is uptight about its credit union sharing one of its registered trademarks. In this situation, I suppose it’s because the brand name is for a product vs. a company name.

I don’t have any evidence of this, but my suspicion is that publicly traded companies got legal advice that it was risky business having another entity — one they can’t control — with the same brand name. “What if the credit union _________ ? It could affect the share price.”

There isn’t that same degree of risk to the brand when the name shared is one of the sponsor’s products.

Glad you like the site. Shoot me an email if you ever have something on your mind you’d like me to cover.

I also applaud Mr. Sommer for his selection of a unique name, but I’m surprised they’ve never had trouble with the name, since it is a brand under Keystone Steel & Wire Company. Is it because it’s not presented in the exact same manner (Redbrand instead of Red Brand)?

Keep up the good work over here.