Comments on: 5 Reasons Banks Suck at Blogging

By: Four Simple Steps to Planning Content in Social Media « strategicbit

Four Simple Steps to Planning Content in Social Media « strategicbit — Wed, 14 Sep 2011 22:31:09 +0000

[...] That “something special” will almost certainly make you stand out among your crowd. Tim McAlpine drives this point home of his own not-always-laugh-a-minute financial services industry, saying you [...]

By: Suzanne Twitchell

Suzanne Twitchell — Tue, 02 Aug 2011 06:27:22 +0000

Technically Banks suck at blogging because only few people are interested in bank stat. aside from this "Banks Have No Blogging Strategy" and "Banks Don’t Understand Publishing". Jamie Dingman

By: quip

quip — Wed, 11 May 2011 22:04:21 +0000

Not as good as it used to be but check out this blog: http://www.mbank.cz/blog/

By: Dario

Dario — Tue, 08 Mar 2011 02:05:49 +0000

Please add to the list IBM Southeast Employees’ Federal Credit Union, they sucks.
Once you post a complain on their facebook, they just hide those posting and case continue without been resolved.

I do not really recommend this kind of behavior.

By: Why Social Media Is a Waste of Time for Most Banks & Credit Unions : The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 03 Nov 2010 14:09:11 +0000

[...] to the occasional tweet about extended Saturday hours or the latest shred day event. Take a look at their blog and you’ll be lucky to see more than one post per month with no [...]

By: CorporateBlogger

CorporateBlogger — Wed, 20 Oct 2010 19:50:45 +0000

Kasasa: I actually like the Wells Fargo blog. I think they take more risks than most and have personality. It features posts like “Why I rode my bike to work today” and so forth. It’s very readable.

By: ‘World’s Coolest Intern’ teaches social media lessons » The Financial Brand: Marketing Insights for Banks & Credit Unions

Thu, 07 Oct 2010 03:14:27 +0000

[...] is why bank blogs suck. They are [...]

By: Kasasa

Kasasa — Fri, 01 Oct 2010 20:03:53 +0000

A neat study, for sure. Anyone checked out Wells Fargo’s blogs? Ugh. It helps to think about where your passion is to produce content for a FB Page, Twitter feed, or blog. For us, it’s community – and representing a community of the finest community banks and credit unions in America (we’re proud of high interest rates, too), – but first and foremost, it’s winning the war against megabanks and putting money into communities, the backbone of America’s economy.

By: Editor

Editor — Tue, 28 Sep 2010 15:42:16 +0000

Carol, you can tell your boss that The Financial Brand doesn’t think financial institutions like yours with less than $150 million in assets should be blogging at all. With a 1-2 person marketing department, you guys should already be stretched thin. It’s about the opportunity cost of your time: What’s the highest and best use of a small marketing department? It ain’t blogging… Unless your credit union is the rare 1-in-150 exception, there is low-hanging fruit you still haven’t picked.

Social media is a bonus for most financial institutions right now. Unless your marketing machine is well-oiled and highly productive, you should leave social media on the wish list for now.

By: Carol

Carol — Mon, 27 Sep 2010 19:27:19 +0000

Ok, so my new boss says, “Let’s blog, and Tweet, and Facebook, oh yeah, throw in LinkedIn too!” He’s hired a ghost blogger, but it comes down to me trying to keep up with all of it and my regular job. The other problem is he just wants to do everything this article just said don’t do – like hard-hitting marketing. I would love to have fun with the blog, Twitter and our Facebook page, but I really need to keep my job! So what’s your advice for me? Anyone?

By: Jon

Jon — Mon, 27 Sep 2010 14:57:46 +0000

Yes, no point blogging or being on social media or any other medium — new and whizzy or old and traditional unless you have something to say.

Otherwise, it’s like rushing into a room full of people waving your arms and going “Oooh! Oooh!” and then when someone excitedly asks “What is it?! What is it?!”, you reply “Oh, nothing. Don’t worry about it. Bye.”

By: Brett King - BANK 2.0

Brett King - BANK 2.0 — Sun, 26 Sep 2010 09:51:14 +0000

Great post Jeff,

Brett King
Author – BANK 2.0

By: Editor

Editor — Wed, 22 Sep 2010 23:22:57 +0000

Thanks for sharing Adam.

By: Adam Monteith

Adam Monteith — Wed, 22 Sep 2010 23:16:52 +0000

We struggled with the purpose of a blog for a long time and only really got into June of last year. What made a significant difference for us was having a purpose and a problem outside of having the blog to begin with.

How do we communicate what we’re doing in the community?

We made a blog. And it worked perfectly. We aggregated our YouTube videos and Twitter all into one place (the blog) and use it as the primary place for any kind of community public relations. The Blogger system itself is incredibly easy for any marketing staff to update and an attractive presentation makes all the difference. While our traffic is minimal (50 hits a day average), it’s such a perfect extension of our ‘community-focus’ brand that it was hard for us NOT to blog.

http://kootenaysavings.blogspot.com

We even give significant space advertising the blog on our homepage at https://www.kscu.com/.

We’ve even surveyed our members on their opinion of our blog and received very promising satisfaction scores for the blog (74% of our members gave it a 4 or 5 out of 5) with 91% saying it was the same or better than other financial institution blogs.

We definitely stand behind it and put the time and resources into maintaining it

By: Hugh Macken

Hugh Macken — Wed, 22 Sep 2010 17:43:15 +0000

Aw, come on… Banks deserve a bit more “credit.”

Seriously though, Matt hit the nail on the head: The biggest question that needs to be asked is “why blog”?

Banks are all about the numbers. As in money, not just KPIs and metrics. Show ‘em a financial reason and they’ll get on it. Guaranteed.