In Brief: Nickels & Dimes…Reg E Lemons…iPads…

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Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read more.

The 5 Best Rewards Checking Accounts in the US may pay as much as 4.01% APY, but you’ve got to wonder about the future of high-interest checking products when most financial institutions are reeling from lost overdraft income. One way to reverse those losses? How about slapping savings accounts with fees like some big banks? Or like Comerica who is offering big cash incentives for new checking relationships. But if bribing customers isn’t your thing, then check out this clever way to target loan offers.

BAI says financial institutions soured by Reg E should turn those lemons into lemonade. Alternatively, SECU is now giving people until the end of the day to cover their overdrafts. It’s hard to pick the right overdraft strategy when there are so many different lawsuits that could trigger more changes to your approach.

In the world of bank tech, iPads are catching on with bankers. And does anyone know how secure mobile banking is? Ummm, not really… Scary.

Meanwhile in Australia, a study shows Gen-Y prefers the country’s four biggest banks. Maybe it’s Gen-Y who are talking @#$%! about Aussie banks on Twitter. And in the UK, analysts are wondering if a “new dawn” of banking has started to emerge.

Back in the US, a new credit union is being created in Ohio — the first in many years — serving a purely Hispanic audience. BofA is about to beta-test its new “speciality store” concept in select locations around the country. Perhaps they’ll implement some of the ideas in this big article with 7 strategies on building branch traffic?

This week’s “In Brief” article is presented in a new, more narrative format? What do you think? You can compare formats and see how this article would normally be published by clicking here.