Comments on: Unbanking http://thefinancialbrand.com/13056/unbanking/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= By: Hello. I’m the New ASB | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/13056/unbanking/comment-page-1/#comment-23504 Hello. I’m the New ASB | The Financial Brand: Marketing Insights for Banks & Credit Unions Thu, 02 Dec 2010 17:58:58 +0000 http://thefinancialbrand.com/?p=13056#comment-23504 [...] the whole business. To do this, one of the key themes in the new campaign is based on the phrase ‘unbanklike,’ something the client picked up during initial brainstorming sessions and chose to run [...] [...] the whole business. To do this, one of the key themes in the new campaign is based on the phrase ‘unbanklike,’ something the client picked up during initial brainstorming sessions and chose to run [...]

]]> By: Brady Walen http://thefinancialbrand.com/13056/unbanking/comment-page-1/#comment-8869 Brady Walen Tue, 17 Aug 2010 19:12:13 +0000 http://thefinancialbrand.com/?p=13056#comment-8869 "Unbanking" seems to be following the path of "credit unioning". Again, it's just another take on the bank vs. credit union argument. And while I personally like the term unbanking better, I'd like to see more institutions focus on unique points of differentiation (not those that simply highlight the banks vs. credit unions argument). The unbanking message may help a consumer realize that these credit unions aren't banks, but the message seems to do little beyond that. Consumers have a lot of choices. What makes these credit unions different from other credit unions? “Unbanking” seems to be following the path of “credit unioning”. Again, it’s just another take on the bank vs. credit union argument. And while I personally like the term unbanking better, I’d like to see more institutions focus on unique points of differentiation (not those that simply highlight the banks vs. credit unions argument). The unbanking message may help a consumer realize that these credit unions aren’t banks, but the message seems to do little beyond that.

Consumers have a lot of choices. What makes these credit unions different from other credit unions?

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