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Gen-Y Twins, Membership Soars, ‘Rewards’ Return, Bees

August 15, 2008 | Subscribe Free

Here are this week’s branding and marketing stories of interest from around the web.
Click hotlinks for the whole story.

Texas Twins: Similar Gen-Y programs raise tough questions

What’s Behind All This Growth? Credit unions add 1.6 million members

Reaping ‘Rewards’: Bancvue checking product boasts $5.5 billion in deposits

Bee Good: Credit union serves free honey-flavored ice cream to save the bees

How To: Making a powerful financial brand

Driving Sales: Auto loans are hot as car makers cut leasing programs

2nd Generation: Bank switches names back to ‘Generations’

Pledge of New Allegiance: Illinois bank to become ‘Legence’

MembersProject.com: AmEx introduces contest for charitable ideas

School of Rock: CU’s financial literacy program rocks high schoolers

It’s a Wrap: BofA draws attention to wealth management with NYT ad wrap

Vishing: Are you ready to protect people from this latest security threat?

Op Ed: LA Times bemoans loss of marble and mahogany branches

Hawaiian Cafe: Credit union puts in a sofa and a “gourmet coffee bar”



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