Gen-Y twins, membership soars, ‘Rewards’ return, bees
Here are this week’s branding and marketing stories of interest from around the web.
Click hotlinks for the whole story.
Texas Twins: Similar Gen-Y programs raise tough questions
What’s Behind All This Growth? Credit unions add 1.6 million members
Reaping ‘Rewards’: Bancvue checking product boasts $5.5 billion in deposits
Bee Good: Credit union serves free honey-flavored ice cream to save the bees
How To: Making a powerful financial brand
Driving Sales: Auto loans are hot as car makers cut leasing programs
2nd Generation: Bank switches names back to ‘Generations’
Pledge of New Allegiance: Illinois bank to become ‘Legence’
MembersProject.com: AmEx introduces contest for charitable ideas
School of Rock: CU’s financial literacy program rocks high schoolers
It’s a Wrap: BofA draws attention to wealth management with NYT ad wrap
Vishing: Are you ready to protect people from this latest security threat?
Op Ed: LA Times bemoans loss of marble and mahogany branches
Hawaiian Cafe: Credit union puts in a sofa and a “gourmet coffee bar”
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More stories about: Briefs, American Express, AmEx, Bancvue, bank, Bank of America, BofA, Branches, brand, credit union, Gen-Y, name change, Naming, Rewards Checking, Young & Free 
