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3 Credit Union Microsites – The Pros and Cons
Posted By Editor On July 23, 2010 @ 12:01 am In Credit Unions,Online,Promotions,Social Media,Websites | 2 Comments
An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three counties and over 400 square miles. Along the way, the wily monkey accrued a sizable following, becoming a celebrity of sorts, with around 79,000 Facebook fans.
Capitalizing on the media frenzy fueling the monkey’s fandom, GTE Federal Credit Union launched an online “Mystery Monkey Tour Contest.” The contest gave clues to the monkey’s whereabouts via GTE FCU’s Facebook account. The first person to “find” the monkey at four different locations correctly gets a $1,500 cash prize! Anyone who joined during the promotion got a Mystery Monkey of Tampa Bay T-shirt.
MYSTERY MONKEY TOUR CONTEST
Promotional copy states, “Now’s the time to get your game on
in the ultimate contest between man and monkey!”
This very simple and straightforward promotion asked participants to submit a photograph and 50-word description of their best staycation ever. The sole winner of the $1,000 cash prize was determined by a public vote at the staycationcontest.org microsite. The contest was open to anyone 18 or over living in California.
James Flores, the CEO of Subcat Marketing  who developed the contest for Orange County’s Credit Union, tells the story well. “This was their first foray with an online contest like this. Prior to the campaign, the credit union had no social media presence. Our recommendation was to use the contest as a way to not only cross-promote their loan products (which was the credit union’s original vision), but as a way to start an online dialog with members, and take a step into the world of social media and word-of-mouth.”
The contest yielded over 5,000 unique visitors and around 300 photo submissions. Participants’ photos represented staycations in some 190 different California communities.
BEST STAYCATION EVER CONTEST
“Just what is a ‘staycation?’ It’s that close-to-home kind of vacation –
a destination within driving distance.”
Legacy Community FCU spent six weeks running around the communities it serves buying people things like gas, haircuts and lunches. It’s a popular PR stunt that’s fairly effective at generating positive word-of-mouth buzz (Alta One Credit Union did something similar with its Good Deeds Done Daily  promotion back in 2009.)
DO SOMETHING GOOD TODAY
The microsite features a cadre of do-good videos  — lots of smiles and thank yous.
Article printed from The Financial Brand: Marketing Insights for Banks & Credit Unions: http://thefinancialbrand.com
URL to article: http://thefinancialbrand.com/12694/3-credit-union-microsites-reviewed/
URLs in this post:
 GTE Federal Credit Union: https://www.gtefcu.org/
 www.GTEFCUMysteryMonkeyTour.com: http://www.gtefcumysterymonkeytour.com/
 Image: http://thefinancialbrand.com/wp-content/uploads/2010/07/gte_fcu_mystery_monkey_tour_dot_com.jpg
 t-shirts: http://www.gtefcumysterymonkeytour.com/free-tshirt#shirts
 Suncoast Primate Sanctuary.: http://www.suncoastprimate.org/
 Orange County’s Credit Union: http://www.orangecountyscu.org/
 www.staycationcontest.org: http://www.staycationcontest.org/
 Subcat Marketing: http://www.subcatmarketing.com/
 Image: http://thefinancialbrand.com/wp-content/uploads/2010/07/staycation_contest_microsite.jpg
 pinky toe into Twitter.: http://twitter.com/OCCUcontests
 Legacy Community FCU: https://www.legacycreditunion.com/
 dosomethinggoodtoday.com: http://dosomethinggoodtoday.com/
 Good Deeds Done Daily: http://thefinancialbrand.com/8745/altaone-fcu-do-good-street-team/
 Image: http://thefinancialbrand.com/wp-content/uploads/2010/07/do_something_good_today_dot_com.jpg
 a cadre of do-good videos: http://dosomethinggoodtoday.com/watch.php
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