Comments on: Don’t Let Those Promotional Microsites Become Porn

By: The Financial Brand » 7 Reasons to Use Your Slogan as a URL

The Financial Brand » 7 Reasons to Use Your Slogan as a URL — Wed, 08 Sep 2010 08:04:08 +0000

[...] Promotional domain names are nothing new in the financial industry. Most major bank and credit union campaigns include a microsite with a custom URL like BoringIsSexy.com or TheGiantDeal.com. These domains often have short life spans, used for a single purpose for a limited time and are summarily abandoned. [...]

By: jlmealer

jlmealer — Mon, 19 Jul 2010 16:49:29 +0000

That’s just about the time you go and make a personal visit to the porn site owner to “remedy” the situation…

By: The Financial Brand » Creative Showcase: Optical illusions, hairy car, cloning…

Mon, 19 Jul 2010 14:13:49 +0000

[...] website. Note: The microsite’s URL expires September 2010. Hopefully they won’t let what happened to TIAA-CREF happen to [...]

By: Bonnie

Bonnie — Wed, 14 Jul 2010 15:54:59 +0000

In some cases, maybe it would be better to create a page on your website, instead of creating a separate microsite with its own unrelated URL, for a temporary promotion.

By: Anthony Demangone

Anthony Demangone — Wed, 14 Jul 2010 13:08:32 +0000

Fantastic post! With domain names being so inexpensive, they have to be kicking themselves over this.