Comments on: Wanted: Vice President of Unbanking

By: Unbanking : The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 25 Oct 2010 22:59:31 +0000

[...] their primary website. They even set out to recruit a Gen-Y summer intern with the lofty title “VP of Unbanking.” Note the use of a bloated, slab-face “U” as a graphic design element in some [...]

By: ‘World’s Coolest Intern’ teaches social media lessons » The Financial Brand: Marketing Insights for Banks & Credit Unions

Thu, 07 Oct 2010 03:07:33 +0000

[...] Free, including Bucks First Credit Union with Project Flipside, Connex Credit Union with their VP of Unbanking, and the Regret Nothing campaign from Compass Credit Union in [...]

By: Brady Walen

Brady Walen — Mon, 19 Jul 2010 22:56:47 +0000

I agree with Jeff. If Connex Credit Union really wanted to demonstrate a commitment to the “Unbank” position, and really promote this effort as a serious business initiative, the Vice President of Unbanking job position would actually be a Vice President, not an intern. If not that route, then I think a more appropriate title for the internship (i.e. Unbanking Evangelist) would make this effort a little easier to completely understand.

By: Randy Schultz

Randy Schultz — Mon, 19 Jul 2010 15:45:53 +0000

Ahhhh…”unbanking” — first made popular some 20+ years ago as the tagline for what is now Harborstone Credit Union (the old McChord Air Force Base CU just outside of Seattle).

Totally agree with you Paul and James — as prolific as we’ve become with video these days, those with the biggest and best toys will typically shine brightest, be the most impactful to judges who can’t put that part of it aside and judge the people for who they are not how cool there video is.

Now Paul — tell me again how much you love kids accounts and those fabulous mascots (two new ones of which I saw at booths at the CUNA 1 Conference). Geesh.

By: Jeff Stephens

Jeff Stephens — Mon, 12 Jul 2010 17:17:49 +0000

I like the sentiment behind this, but feel that calling an internship “VP of Unbanking” actually belittles the gist of the effort. I fear that calling an intern a “VP of Unbanking” sends the message “this is just a fun marketing campaign–we don’t really take it seriously as a business initiative.”

By: James Robert Lay

James Robert Lay — Mon, 12 Jul 2010 17:09:38 +0000

I second Paul’s thoughts about the challenges with video contests. While they may look cool and have a lot of buzz to begin with, they really offer high barriers to entry as everyone can not/does not want to take the time to produce something. Ask yourself, would you shoot, produce, edit and post a 1 to 2 minute video to win $500.

One thing we have seen more success with is when contest are based around sharing stories in simple written word or even uploading a photo. While it may not be as glamorous as a video contest, you may be surprised at how many more entries you will get.