Comments on: Bank Bashing Ads Tell People What They Don’t Get

By: Tim McAlpine

Tim McAlpine — Tue, 29 Jun 2010 19:32:22 +0000

As a follow up remark, I just spent some time on Trumark’s website and I will give Trumark major props for living this position through and through. There has been real thought on how these TV spots are built into the site as well as how other supporting materials are brought in to support the argument. The way they have included major media coverage of banks versus credit unions is very well done.

By: Tim McAlpine

Tim McAlpine — Tue, 29 Jun 2010 16:59:53 +0000

Excellent article outlining the pros and cons of bank bashing. These are definitely hard-hitting, memorable and professional spots, but I tend to agree with you, especially since “TruMark doesn’t reveal its executive compensation structure.”

By: Kasey Skala

Kasey Skala — Tue, 29 Jun 2010 16:41:25 +0000

Classic example of offering criticism without adding any solutions. However, as tacky as it is, does the average consumer really care? I’d argue the average John/Jane Doe still feels bitter toward “Big Banks” that these attacks are actually appealing to them.