June 25, 2010

Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 14 stories from around the web that caught The Financial Brand’s attention. Click on the hotlinked summary to read the full story.

Trust: An excellent presentation about what it is and how it’s built

The End is Near: WSJ issues death watch on free checking

Banking 2.0: Four ways social media is improving banking

Analyst Dick Bove Says: Banks to give unprofitable customers the boot

Cultivating a Following: More banks join Twitter’s ranks

Boycotting Mutiny: Credit Agricole pulls Worldcup ads over pouty French footballers

text4all:) Since January, all 4 big banks have added text banking

Save Ye Money: ING DIRECT offering special Financial Independence Day bonuses

False Advertising? Aussie bankers say credit union ads misleading

Hot Air or the Real Deal? The NatWest/RBS Customer Charter

Bancvue + Yodlee = Instant account verification and challenge deposit capabilities

Booo, Hiss: FourSqure exec takes BofA to task for “worst customer experience”

10SNE1: HSBC deploys ads at Wimbledon with mobile phone codes

Core Conversion: No better time than now

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Previous related stories from The Financial Brand:

• In Brief: Shut that barn door, Reg E video, BECU, more…
• Branding briefs for July 25, 2008
• In brief: TARP bashing, torture, torches and pitchforks
• Branding briefs for March 2, 2008

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