Comments on: RBC Launches ‘myFinance Tracker’ PFM Platform

By: Trio of Big Banks Jump On PFM Bandwagon | The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 28 Mar 2011 18:32:49 +0000

[...] PFM platform, joining a host of other financial institutions who have forged ahead: RBC’s myFinance Tracker, Suncorp’s Budget Tracker, Stanford FCU’s MyMo, Unitus Credit Union’s Total Finance and many [...]

By: KB

KB — Mon, 31 Jan 2011 23:20:30 +0000

Aggregation – It was a scope management reason.

By: BMO Unveils ‘MoneyLogic’ as Online PFM Tools Continue to Spread | The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 26 Jan 2011 08:02:46 +0000

[...] is the first such tool from a major bank in Canada, however RBC launched a similar platform, myFinance Tracker, back in June [...]

By: schultzter

schultzter — Tue, 14 Dec 2010 03:59:31 +0000

@Bryan – I’m not sure that makes sense since you can link accounts at other institutions on the Account Balances page. I’ve used it for credit cards and investments.

By: Editor

Editor — Tue, 29 Jun 2010 15:58:54 +0000

@Bryan – I’d assume that’s the case. Fear and protectionism drive the business decisions at many organizations, not just financial institutions.

By: Bryan Link

Bryan Link — Tue, 29 Jun 2010 15:00:26 +0000

Any idea why RBC elected not to include Yodlee’s account aggregation services? I assume it was cost, but am wondering if there’s more to it than that. There are still bank exec’s who see aggregation as an expensive way to make it easier for customers to maintain multiple accounts at other institutions, so I’m wondering if this was a factor.

By: Editor

Editor — Mon, 28 Jun 2010 23:20:36 +0000

You’re right Paul. Headline and story amended accordingly.

By: Paul Amisano

Paul Amisano — Mon, 28 Jun 2010 19:54:18 +0000

It is interesting that you title this “RBC shuns third-party PFMs for proprietary platform” when they are using a Yodlee solution. Any thoughts on this?