Comments on: 25 Bank Mascots http://thefinancialbrand.com/12235/bank-mascots/ Ideas and insights for financial marketers. Thu, 09 Feb 2012 12:47:13 +0000 hourly 1 http://wordpress.org/?v= By: Ernest Okwuedoe http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-31809 Ernest Okwuedoe Thu, 11 Aug 2011 08:38:28 +0000 http://thefinancialbrand.com/?p=12235#comment-31809 Good day people. I am a staff Fidelity Bank in Nigeria and we are currently in need of a mascot that we can use for a game. So please kindly suggest to me the kind of game and mascot we can use. Thank you. Good day people. I am a staff Fidelity Bank in Nigeria and we are currently in need of a mascot that we can use for a game. So please kindly suggest to me the kind of game and mascot we can use. Thank you.

]]> By: Tom Heiman http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-29826 Tom Heiman Mon, 02 May 2011 16:30:10 +0000 http://thefinancialbrand.com/?p=12235#comment-29826 Hello, I have to agree with what Mr Thompson has said, a mascot or brand character, when done well can be a valuable asset to a banking institution, bringing kids and their parents along for a fun time, rather than how banks can sometimes be perceived through the impersonal use of ATM's, overdraft fee's etc... I only stumbled upon this page as I was looking for information on a character and mascot that we created and produced for PNC, Linky. While a "what is it" type character, he is certainly fuzzy, furry and huggable, and has done very well as PNC brings him along. We also have done one for Lone Star National Bank, Cash Cowboy which also is bringing great results into their brand campaign. With over 30 years dealing in mascots and characters, we know with great conviction that mascots CAN be great Brand Ambassadors. Check us out at www.vee.com for all the potential your financial institution may have. Thanks Hello, I have to agree with what Mr Thompson has said, a mascot or brand character, when done well can be a valuable asset to a banking institution, bringing kids and their parents along for a fun time, rather than how banks can sometimes be perceived through the impersonal use of ATM’s, overdraft fee’s etc…
I only stumbled upon this page as I was looking for information on a character and mascot that we created and produced for PNC, Linky. While a “what is it” type character, he is certainly fuzzy, furry and huggable, and has done very well as PNC brings him along. We also have done one for Lone Star National Bank, Cash Cowboy which also is bringing great results into their brand campaign. With over 30 years dealing in mascots and characters, we know with great conviction that mascots CAN be great Brand Ambassadors. Check us out at http://www.vee.com for all the potential your financial institution may have. Thanks

]]> By: David Thompson http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-29554 David Thompson Tue, 05 Apr 2011 03:54:33 +0000 http://thefinancialbrand.com/?p=12235#comment-29554 I specialize in designing brand mascots. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. There are some do’s and don’ts that I use to guide clients with regard to brand mascots. For example, don’t let your brand mascot share the spotlight with other characters. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. You can read more at my Web site, http://www.toons4biz.com, and see our collection of over 100 stock brand mascot clip art sets for small businesses. I specialize in designing brand mascots. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. There are some do’s and don’ts that I use to guide clients with regard to brand mascots. For example, don’t let your brand mascot share the spotlight with other characters. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. You can read more at my Web site, http://www.toons4biz.com, and see our collection of over 100 stock brand mascot clip art sets for small businesses.

]]> By: Randy Schultz http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-7331 Randy Schultz Tue, 29 Jun 2010 15:39:40 +0000 http://thefinancialbrand.com/?p=12235#comment-7331 I don't know Paul...you and Barney the Snowman in Arizona...priceless! LOL Yes, marketers, step away from the mascots and focus. Enough said. I don’t know Paul…you and Barney the Snowman in Arizona…priceless! LOL Yes, marketers, step away from the mascots and focus. Enough said.

]]> By: Angie D http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-7317 Angie D Mon, 28 Jun 2010 16:58:06 +0000 http://thefinancialbrand.com/?p=12235#comment-7317 Thank you for providing ammunition to quell the desire among some at my CU to go down the mascot route. But really, Nookie Monster? Thank you for providing ammunition to quell the desire among some at my CU to go down the mascot route.

But really, Nookie Monster?

]]> By: Pauls Stull http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-7316 Pauls Stull Mon, 28 Jun 2010 15:47:29 +0000 http://thefinancialbrand.com/?p=12235#comment-7316 The Financial Brand knows how to push my buttons. My dislike for mascots is well documented. How many more marketing interns and well meaning tellers need to pass out from heat exhaustion before we end this practice? Mascots have been frightening children and making financial institutions look bad for years. Before you rush to buy that furry suit please remember: How does this reflect or relate to your brand? What is the purpose or reason or goal you want this device to accomplish? Is it just cute or does it have a business purpose? Will you ever actually have to wear this costume? After answering these questions you should make a commitment to reject any conclusion that actually supports moving forward with a purchase. Need more proof, just check out The Nittany Bank Nookie Monster above and think about all the jokes that have been made about a bank promoting ....well nookie! The Financial Brand knows how to push my buttons. My dislike for mascots is well documented. How many more marketing interns and well meaning tellers need to pass out from heat exhaustion before we end this practice?

Mascots have been frightening children and making financial institutions look bad for years.

Before you rush to buy that furry suit please remember:

How does this reflect or relate to your brand?

What is the purpose or reason or goal you want this device to accomplish?

Is it just cute or does it have a business purpose?

Will you ever actually have to wear this costume?

After answering these questions you should make a commitment to reject any conclusion that actually supports moving forward with a purchase.

Need more proof, just check out The Nittany Bank Nookie Monster above and think about all the jokes that have been made about a bank promoting ….well nookie!

]]> By: Shannon http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-7220 Shannon Wed, 23 Jun 2010 12:47:03 +0000 http://thefinancialbrand.com/?p=12235#comment-7220 How about a little love for well done credit union mascot campaigns? True I *may* be biased, but LGFCU mascots Zoey and Josh have a pretty awesome and educational campaign with the "gang" in Penny Hollow: http://www.lgfcukids.org/ How about a little love for well done credit union mascot campaigns? True I *may* be biased, but LGFCU mascots Zoey and Josh have a pretty awesome and educational campaign with the “gang” in Penny Hollow: http://www.lgfcukids.org/

]]> By: Ron Shevlin http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-7179 Ron Shevlin Mon, 21 Jun 2010 15:50:45 +0000 http://thefinancialbrand.com/?p=12235#comment-7179 Using a pig as a mascot is clearly a nod towards the piggy bank, but since a pig also conjures the notion of greed, I can't help but wonder if the pig mascot is such a good idea. Using a pig as a mascot is clearly a nod towards the piggy bank, but since a pig also conjures the notion of greed, I can’t help but wonder if the pig mascot is such a good idea.

]]> By: Paul Amisano http://thefinancialbrand.com/12235/bank-mascots/comment-page-1/#comment-7178 Paul Amisano Mon, 21 Jun 2010 15:32:23 +0000 http://thefinancialbrand.com/?p=12235#comment-7178 Metro Man = Justin Timberlake on SNL. Bring it on down to Metro-ville! Whales and Dolphins, but no Sharks, huh? Metro Man = Justin Timberlake on SNL. Bring it on down to Metro-ville!

Whales and Dolphins, but no Sharks, huh?

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