June 15, 2010

Here are 11 interesting stories from around the web relevant to financial marketers.
Click on the hotlinked summary to read the full story.

Striking Fear: “New law requires you act now or your debit card could be declined!”

Tweet-n-Blog: PNC uses social media to support its Reg E opt-in efforts

Millions in Michigan: Credit unions running massive coordinated ad campaign

CU Down Under: Aussie credit unions target banks in $2.5 million national ad effort

Bank Bashing: Credit unions abandoning their once gentle and bland marketing

Bash Ads: Would you join a credit union based on one of these?

Blowback: Have bank bashing campaigns led to the Durbin Amendment?

Snap Out of It: Letting go of the myths killing credit unions

It’s No Game Changer: The credit union social media disconnect

U of IOU: Bank pays millions to Yale to market its credit cards

How To: Citi gives small businesses advice on word-of-mouth and social media (video)

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Previous related stories from The Financial Brand:

• In Brief: Vanity firing, Reg E opt-in, ING social media
• In Brief: Shut that barn door, Reg E video, BECU, more…
• In brief: TARP bashing, torture, torches and pitchforks
• Best of the Web: Savings slide, Aussie puffery, more…

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