http://thefinancialbrand.com/11883/harris-research-on-bank-credibility/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= http://thefinancialbrand.com/11883/harris-research-on-bank-credibility/comment-page-1/#comment-29693 The Formula for Winning and Losing Trust With Banking Consumers Isn’t Complicated | The Financial Brand: Marketing Insights for Banks & Credit Unions Mon, 18 Apr 2011 13:51:06 +0000 http://thefinancialbrand.com/?p=11883#comment-29693 [...] don’t trust banks. Another study in 2010 revealed that 38% think statements made by banks are “not at all believable.” 60% of consumers don’t believe that their bank is looking after their best interests. Four in [...] [...] don’t trust banks. Another study in 2010 revealed that 38% think statements made by banks are “not at all believable.” 60% of consumers don’t believe that their bank is looking after their best interests. Four in [...]

]]> http://thefinancialbrand.com/11883/harris-research-on-bank-credibility/comment-page-1/#comment-29403 Trust in Financial Institutions Drops, And How to Reverse the Trend | The Financial Brand: Marketing Insights for Banks & Credit Unions Mon, 28 Mar 2011 19:02:37 +0000 http://thefinancialbrand.com/?p=11883#comment-29403 [...] in early 2010, concluded that roughly 70% of big bank customers don’t trust their banks. And a Harris poll found that bank reputations have suffered, as few Americans find statements by financial [...] [...] in early 2010, concluded that roughly 70% of big bank customers don’t trust their banks. And a Harris poll found that bank reputations have suffered, as few Americans find statements by financial [...]

]]> http://thefinancialbrand.com/11883/harris-research-on-bank-credibility/comment-page-1/#comment-6591 Dan Rosenfeld Wed, 26 May 2010 19:32:18 +0000 http://thefinancialbrand.com/?p=11883#comment-6591 Brutal levels of mistrust. Reputations need repair. Are credit unions included in similar research? I would guess that among CU members, trust for credit unions is much higher than bank customers' trust for banks. Among non-members, though, I bet the level of trust plummets for credit unions, due to lack of awareness. CUs have to build their rep, while banks have to repair their rep. Which is more difficult? I don't know. Brutal levels of mistrust. Reputations need repair. Are credit unions included in similar research? I would guess that among CU members, trust for credit unions is much higher than bank customers’ trust for banks. Among non-members, though, I bet the level of trust plummets for credit unions, due to lack of awareness. CUs have to build their rep, while banks have to repair their rep. Which is more difficult? I don’t know.

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