Comments on: Citizens Brand: ‘Good Banking Is Good Citizenship’

By: EX-Citizen Customer

EX-Citizen Customer — Fri, 10 Aug 2012 21:54:19 +0000

This entire ad and concept is a lie! you portray the founding fathers and state that you are creating jobs. You seem to leave out the fact that you are taking away the dream of the Americans and sending all the jobs to India….. Is that what our founding fathers wanted???? To have all the American’t out of work because the big companies wanted to be greedy and have slave labor over sea’s? I think not! This is a dumb add… Don’t put out an add portraying yourself as being all about the “American Citizens” When you are helping to kill America.

Not only are you taking money that can be used to pay American families and giving them to Indian’s overseas you are helping to kill our economy. It is the American dollar that you are processing to give these Indians jobs!!!

Not to mention the American account information is all over India and over seas. Nothing like giving our personal information to foreigners.

Sorry the new slogan for Citizens Bank should be ——-

Citizens Bank — Helping India grow stronger…. Killing the American economy… Thank you American’s for your deposits, let’s give the enemy extra money in their economy to build a bigger bomb to kill you all….

I hate this Bank!!!!!!! They are a Fraud!!!!!!! Take your money out!!!!

By: Susan E. Trickel

Susan E. Trickel — Mon, 02 Apr 2012 16:38:23 +0000

Please have women in at least fifty percent of your commercials. Women in banking is nothing new. We have just always been ignored. The difference today is we are taking our money overseas and putting it in our names.

Half of the American population today is not part of our banking system. What are you going to do about this?

By: Dee Nyce

Dee Nyce — Thu, 26 May 2011 00:46:39 +0000

Who are the founders portraying in the ads? Hamilton, Jefferson, Adams?

By: Anonymous Citizens Bank Employee

Anonymous Citizens Bank Employee — Thu, 03 Jun 2010 13:52:59 +0000

Citizens Bank stated…

“The new corporate platform brings to life our central and long-standing belief that a bank should contribute to the growth and vibrancy of its communities, as well as the success and prosperity of its neighbors,” Citizens said in a statement.

“We believe that banks have obligations and responsibilities to the communities they serve,” the bank says on its website. “Banks allow citizens to invest in other citizens, and in the businesses those citizens create.”

If this is true why is Citizens Bank outsourcing a lot of jobs to India… doesn’t sound like they have the “success and prosperity of its neighbors” in mind!

By: Jason Sherrill

Jason Sherrill — Fri, 21 May 2010 13:49:38 +0000

Jeffry,

This campaign builds a mighty fragile glass house for Citizens to inhabit. If they get caught not adhering to principles touted in ads, do they not do more damage to brand than if they had remained silent? Call me crazy, but it sure feels like they’re painting a big target on their backs. There will be no shortage of people, especially current customers (as pointed out by Ron Shevlin in an exchange he and I had about this campaign), that will call them out on any failures to live up to the claims.

Maybe I’m wrong. Perhaps this campaign is straight from the heart and truly reflects the culture of the company. But my gut tells me that living up to the message is going to be a challenge. After all, my neighbors treat me pretty well (fresh baked pies, help with landscaping projects, BBQ invitations, homemade maple syrup every spring), so my expectations would be quite high if I actually believed that statement about treating customer like neighbors.

As Ron stated, the value will be in putting the philosophy into practice rather than in print.

Jason