Comments on: Kiwibank Brand Fights Back Big Aussie Banks http://thefinancialbrand.com/11629/kiwibank-brand-kiwi-thinking/ Ideas and insights for financial marketers. Mon, 20 May 2013 23:57:03 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Kaleb http://thefinancialbrand.com/11629/kiwibank-brand-kiwi-thinking/#comment-33754 Kaleb Sun, 20 Nov 2011 23:42:58 +0000 http://thefinancialbrand.com/?p=11629#comment-33754 Just to clarify a few things – yes I know this post is a little old now.

Maxim Group was the brand agency that came up with and implemented the brand strategy. Ogilvy rolled-out the above the line campaign (tv ads etc).

Maxim Group has now rebranded Marque.

More of their work is here:

http://marque.co.nz/kiwibank_branding

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