Comments on: Flagstar Bank’s “We’re Different” Brand Ads

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Sun, 19 Oct 2008 02:01:48 +0000

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By: Jeffry Pilcher

Jeffry Pilcher — Sun, 24 Aug 2008 22:16:30 +0000

Hi Mike, That was the exact same reaction I had. Their “points of proof” are pretty weak.

Thanks for the comment.

By: Mike Sweeney

Mike Sweeney — Sat, 23 Aug 2008 17:35:51 +0000

The ironic thing is I don’t see how the Flagstar ad shows how they’re different. “Open your eyes – see the possibilities” “Drop everything for you service” and “Best Rate Guarantee” doesn’t sound like a “different kind of bank”, as they say in the ad. We have the best price and best service sounds like what every bank (or any other company) says.

By: J Wilson

J Wilson — Thu, 14 Aug 2008 14:54:10 +0000

In total agreement with Matt above. The PEMCO spots are far more effective and ring true. Kudos to the bank for ripping off quality, however it’s highly unlikely the bank can actually live up to what PEMCO has been living for a long time in the northwest. Used to live there, wish I still did. Best insurance company ever in my book. They are different and really mean it. JW

By: Matt Vance

Matt Vance — Wed, 13 Aug 2008 15:29:31 +0000

I agree, the Pemco spots are much more effective, especially here in the NW since they are so relatable…where else can you see socks and sandal guy more often then in Seattle.

At least Flagstar didn’t end the commercial with a “box-head” walking into one of their branches, taking off the box and having a huge refreshing smile on his or her face. That would have just put the spots over the top.