Comments on: 5 Truths About Rebranding (What I Learned)

By: Luke Roussin

Luke Roussin — Fri, 23 Apr 2010 19:24:40 +0000

Great work. I recently worked on a rebranding project at my bank and it was hugely intense. It still is. I wish I had read this article beforehand.

By: Mark Arnold

Mark Arnold — Mon, 05 Apr 2010 18:40:54 +0000

8. If branding is wrong, then everything else is wrong. You can’t promise consumers one thing with your brand and then deliver something else. As many experts will say, “branding is everthing.” While branding is certainly a “big picture” issue, details also matter. Details like how your bathrooms smell, what your tellers wear, how your operator answers the phone, etc. Thanks for sharing your insights.

By: Mike

Mike — Sat, 03 Apr 2010 18:14:55 +0000

Although it costs you money, takes your precious time, shocking or whatever; but It is very important. If you are unhappy with your Presence, you have to change it by re branding methods.

By: Jeffry Pilcher

Jeffry Pilcher — Tue, 30 Mar 2010 15:39:30 +0000

7. Rebranding Takes a Lot of Time.
It isn’t usually something that can be done in a matter of months. More often than not, there are substantial shifts that need to occur — internally, culturally, operationally, technologically — in order to bring the brand into alignment. This takes time, usually years. Changing the brand identity is the most expensive part, but typically easier than changing the myriad of internal factors that shape the experience you deliver.

By: Jason Sherrill

Jason Sherrill — Tue, 30 Mar 2010 14:06:05 +0000

6. Rebranding is Expensive

In my experience, this is one factor that clients we’ve worked with often underestimate initially. The cost to update websites, business cards, letterhead, brochures, digital presentations, YouTube channels, Twitter, Facebook pages, videos (such as training or customer tutorials), online banking systems, e-statements and much more. Even a simple logo change can costs thousands or tens of thousands of dollars in digital and print production costs.