It’s been my experience that anything new, no matter how badly its needed, rattles some of the management and board. If it is well done and on target, however, many of them will eventually come around as THEY receive kudos from others.

Thanks!

When we launched the new identity for Call into the community, we used the iLuvRichmond campaign (see visuals above). It tripled our monthly auto loan volume year over year. (1.3 million to over 3 million) and we experienced record loan volumes in the months that followed that campaign. The Staff Incentive Program (SMORS above) helped us achieve 4 out of 5 shoot the moon goals for the credit union including asset and loan volume as well as community volunteer hours for staff (over 1000 collective hours).

Unfortunately not everything played out as well. We did experience over 30% turnover in staff the first year, and as I outlined in the other post – it was a very tough experience to go through with our Management Team and Board. Some members were very upset by the change. But in time, I can honestly say it has been one of the most challenging and rewarding experiences of my career.