Comments on: Are You Ignoring Gen-Y? Parents? Gen-Z? http://thefinancialbrand.com/1102/2-gen-y-strategies/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= By: Jeffry Pilcher http://thefinancialbrand.com/1102/2-gen-y-strategies/comment-page-1/#comment-312 Jeffry Pilcher Tue, 19 Aug 2008 14:20:32 +0000 http://thefinancialbrand.com/?p=1102#comment-312 Dane Coalson at CreditUnions.com echoes this advice in his article, <em><a href="http://www.creditunions.com/home/articles/template.asp?article_id=2703" rel="nofollow">"Getting in Front of Youth: Open Their First Account."</a></em> Dane Coalson at CreditUnions.com echoes this advice in his article, “Getting in Front of Youth: Open Their First Account.”

]]> By: Jeffry Pilcher http://thefinancialbrand.com/1102/2-gen-y-strategies/comment-page-1/#comment-276 Jeffry Pilcher Wed, 13 Aug 2008 17:08:40 +0000 http://thefinancialbrand.com/?p=1102#comment-276 Fair enough. And I'm all for killing the ambiguous Generation X, Y, Z naming convention. What's next? Excel-style AA, AB, AC, etc.? I think this dies with Z. I like Millenials better. I was just sticking with the X-Y-Z theme for the article. Fair enough.

And I’m all for killing the ambiguous Generation X, Y, Z naming convention. What’s next? Excel-style AA, AB, AC, etc.? I think this dies with Z. I like Millenials better. I was just sticking with the X-Y-Z theme for the article.

]]> By: Ben Rogers http://thefinancialbrand.com/1102/2-gen-y-strategies/comment-page-1/#comment-275 Ben Rogers Wed, 13 Aug 2008 16:13:33 +0000 http://thefinancialbrand.com/?p=1102#comment-275 Ahhh ... Gen Z. I thought we'd argued enough about "Millenials" vs. "Gen Y" vs. "GeNext" We're actually ignoring them right now ... on purpose. From the beginning we realized that there are a ton of resources and programs aimed at children's education and financial literacy. In addition, Gen Z (who I will arbitrarily cap at 15 years of age), doesn't yet have a full need for financial services. They're definitely using money, but it's under their parents' thumb. We were most interested in products and ideas that are applicable to the market now and could be put profitably in the market now. That's not to say, we should ignore changing needs, but it was important for us to focus our attention around the 16-30 year olds ... at least for this project. Now if you have some contribution money sitting around, I'm sure we can start looking at whatever you want :) Ahhh … Gen Z. I thought we’d argued enough about “Millenials” vs. “Gen Y” vs. “GeNext”

We’re actually ignoring them right now … on purpose. From the beginning we realized that there are a ton of resources and programs aimed at children’s education and financial literacy. In addition, Gen Z (who I will arbitrarily cap at 15 years of age), doesn’t yet have a full need for financial services. They’re definitely using money, but it’s under their parents’ thumb.

We were most interested in products and ideas that are applicable to the market now and could be put profitably in the market now. That’s not to say, we should ignore changing needs, but it was important for us to focus our attention around the 16-30 year olds … at least for this project.

Now if you have some contribution money sitting around, I’m sure we can start looking at whatever you want :)

]]> By: Jeffry Pilcher http://thefinancialbrand.com/1102/2-gen-y-strategies/comment-page-1/#comment-274 Jeffry Pilcher Wed, 13 Aug 2008 15:52:29 +0000 http://thefinancialbrand.com/?p=1102#comment-274 You know, that's a great point Ben. Why not do a piece that speaks specifically to parents of kids in that age group. "Here's some helpful financial resources for your college-bound kid." Ben, what does Filene have cooking for Gen-Z? You know, that’s a great point Ben. Why not do a piece that speaks specifically to parents of kids in that age group. “Here’s some helpful financial resources for your college-bound kid.”

Ben, what does Filene have cooking for Gen-Z?

]]> By: Ben Rogers http://thefinancialbrand.com/1102/2-gen-y-strategies/comment-page-1/#comment-273 Ben Rogers Wed, 13 Aug 2008 15:37:26 +0000 http://thefinancialbrand.com/?p=1102#comment-273 Agreed on the parent connection. Johanna Gomera, consumer loan manager at $1.7 B Affinity FCU, recently told me that 85% of her student loan inquiries come from parents. I also suspect that parents play a critical role in helping college-bound and moving-out children choose financial services products. I was 24 and had moved three times before I made a financial decision that didn't have my parents' fingerprints on it. Agreed on the parent connection. Johanna Gomera, consumer loan manager at $1.7 B Affinity FCU, recently told me that 85% of her student loan inquiries come from parents.

I also suspect that parents play a critical role in helping college-bound and moving-out children choose financial services products. I was 24 and had moved three times before I made a financial decision that didn’t have my parents’ fingerprints on it.

]]> By: Jeffry Pilcher http://thefinancialbrand.com/1102/2-gen-y-strategies/comment-page-1/#comment-272 Jeffry Pilcher Wed, 13 Aug 2008 15:31:37 +0000 http://thefinancialbrand.com/?p=1102#comment-272 Thanks Brad. Thanks Brad.

]]> By: Brad Garland http://thefinancialbrand.com/1102/2-gen-y-strategies/comment-page-1/#comment-270 Brad Garland Wed, 13 Aug 2008 15:21:47 +0000 http://thefinancialbrand.com/?p=1102#comment-270 Nice Jeffry, you are rocking out some great posts lately. Couldn't agree more than the quickest way to a Gen-Y's heart, is their parents (even if the GenY'ers don't want to believe it is). Brad=Guilty of that Nice Jeffry, you are rocking out some great posts lately.

Couldn’t agree more than the quickest way to a Gen-Y’s heart, is their parents (even if the GenY’ers don’t want to believe it is). Brad=Guilty of that

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