- The Financial Brand: Marketing Insights for Banks & Credit Unions - http://thefinancialbrand.com -
Teacher to Win One Year’s Rent From Credit Union
Posted By Editor On March 16, 2010 @ 12:02 am In Community Involvement,Contests & Sweepstakes,Public Relations | No Comments
One Educator of the Year will have their mortgage paid for a full year, plus $5,000 donated to their school for resources and supplies. Three other finalists will each receive $1,500 for themselves and $1,500 for their schools.
The nomination form asks questions about the nominee’s creativity, enthusiasm, teaching methods and overall impact on students. Additionally, the contest calls for at least three letters of recommendation and a portfolio of the teacher’s work and accomplishments in order to complete a nomination.
The nomination period lasts 30 days. Nominations close April 16.
The site invites people to share their thoughts with a built-in comment box at the site’s homepage. There are also links to spread word of the contest through Twitter and Facebook.
A selection committee with chose a pool of semifinalists — called the Circle of Excellence — on May 17. The public can vote for their favorite teacher at the website in the project’s next phase. This Community Choice Winner will also get $1,500, as will their school.
OnPoint’s cash awards and contributions to schools will total nearly $45,000.
The selection committee will be picking the Educator of the Year and three other prize-winning finalists from the Circle of Excellence. An announcement will be made on June 4.
OnPoint, who changed names from Portland Teachers Credit Union in 2006, has the support and cooperation of local school officials. The school district will help facilitate portions of the contest.
OnPoint’s increased involvement in the educational community is sorely needed in Oregon. The state has been deeply impacted by the recession, and programs for kids and education have been affected more than others. Compounding the problem, WaMu’s once active and avid support for educational programs in Oregon vanished when the thrift failed in 2008.
The credit union has also established a media partnership with a local NBC affiliate, KGW Channel 8.  Throughout the campaign, KGW-TV will run a series of promos to support the OnPoint Prize contest. The TV station also has an unusual banner ad for the program on its website (take a look). 
OnPoint’s longstanding agency partner, Weber Marketing Group,  developed the concept and website.
OnPoint plans to make the Prize for Excellence an annual event.
OnPoint Community Credit Union was founded by teachers over 78 years ago. The credit union’s unique Homeroom Loan  enables teachers to get mortgages with no-down-payments and no mortgage insurance. Today the credit union has over $2.7 billion in assets and more than 200,000 members.
Article printed from The Financial Brand: Marketing Insights for Banks & Credit Unions: http://thefinancialbrand.com
URL to article: http://thefinancialbrand.com/10830/the-onpoint-community-credit-union-prize-for-education/
URLs in this post:
 Image: http://www.onpointprize.com/
 OnPoint Community Credit Union,: http://www.onpointcu.com/
 Image: http://thefinancialbrand.com/wp-content/uploads/2010/03/onpoint_prize_for_education_website.jpg
 KGW Channel 8.: http://www.kgw.com/
 Facebook: http://www.facebook.com/pages/Portland-OR/OnPoint-Community-Credit-Union/378097409282
 Twitter.: http://twitter.com/OnPointCU
 Weber Marketing Group,: http://www.webermarketing.com
 Homeroom Loan: https://www.onpointcu.com/personal/loans/mortgage.html
Copyright © 2013 The Financial Brand. All rights reserved.