Comments on: Portfolio: Marshmallows, Dog Opera, Deer Violence http://thefinancialbrand.com/10676/bank-and-credit-union-marketing-materials-march-2010/ Ideas and insights for financial marketers. Thu, 17 May 2012 00:33:41 +0000 hourly 1 http://wordpress.org/?v= By: Editor http://thefinancialbrand.com/10676/bank-and-credit-union-marketing-materials-march-2010/comment-page-1/#comment-5156 Editor Tue, 09 Mar 2010 16:32:34 +0000 http://thefinancialbrand.com/?p=10676#comment-5156 Hi Braden. Thanks for the comment. When people in the industry sent the spot in to The Financial Brand with their comments, most people were enthusiastically supportive, and no one questioned the level of professionalism at Bucks First. The concerns shared were specifically regarding how the spot portrayed the credit union. They wondered if it projected the right image. A little while ago, I was discussing how many members and potential members were among the 350K viewers with your co-worker Hilary Reed. She suggested that the data was being tracked. Can you share more details along these lines? How many people who live in Pennsylvania viewed the video? Also, did a 30-second version ever air on TV? Thanks again. Hi Braden. Thanks for the comment. When people in the industry sent the spot in to The Financial Brand with their comments, most people were enthusiastically supportive, and no one questioned the level of professionalism at Bucks First. The concerns shared were specifically regarding how the spot portrayed the credit union. They wondered if it projected the right image.

A little while ago, I was discussing how many members and potential members were among the 350K viewers with your co-worker Hilary Reed. She suggested that the data was being tracked. Can you share more details along these lines? How many people who live in Pennsylvania viewed the video?

Also, did a 30-second version ever air on TV?

Thanks again.

]]> By: Braden Young http://thefinancialbrand.com/10676/bank-and-credit-union-marketing-materials-march-2010/comment-page-1/#comment-5152 Braden Young Tue, 09 Mar 2010 15:29:54 +0000 http://thefinancialbrand.com/?p=10676#comment-5152 Regarding the Bucks First commercial, We were approached by Rhett and Link for a free commercial on their ilovelocalcommercials.com website. Which was something we just couldn't pass up! We have never felt that the content within the commercial takes away from our professional attitude towards our members finances. Some people we have talked to, like the fact that we have a sense of humor to have done a commercial like that. In our area we are surrounded by very big corporate banks, we knew a commercial from Rhett and Link might help us stand out from the crowd and it did just that! We also feel that the commercial has helped put credit unions in front of a lot of people that may have never even heard of a credit union. You can see some people question what a credit union is on the youtube comments section of our video. Regarding the Bucks First commercial, We were approached by Rhett and Link for a free commercial on their ilovelocalcommercials.com website. Which was something we just couldn’t pass up!

We have never felt that the content within the commercial takes away from our professional attitude towards our members finances. Some people we have talked to, like the fact that we have a sense of humor to have done a commercial like that.

In our area we are surrounded by very big corporate banks, we knew a commercial from Rhett and Link might help us stand out from the crowd and it did just that!

We also feel that the commercial has helped put credit unions in front of a lot of people that may have never even heard of a credit union. You can see some people question what a credit union is on the youtube comments section of our video.

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