Comments on: Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

By: 10 Of The Best Banking Brands To Watch | The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 16 Apr 2012 08:03:37 +0000

[...] common folks, and North Shore pursues emerging affluent consumers. Other Canadian notables include Sunova, First Ontario and [...]

By: 7 Steps to Find Your Brand’s Personality | The Financial Brand: Marketing Insights for Banks & Credit Unions

Tue, 19 Oct 2010 20:05:00 +0000

[...] a big difference between USA Fed’s Spike the Bulldog and Sunova’s Takoda, the Director of Greetings [...]

By: Mark Arnold

Mark Arnold — Wed, 24 Feb 2010 15:46:48 +0000

What a great example of both branding and experirential marketing! Determing a name based on who they were and not where they were located is brand genius. And nothing says “experiential marketing” more than having a dog greet members at the branch! Thanks for sharing this excellent illustration of how a credit union weave a re-branding effort with an experience.