Comments on: The branding sweet spot http://thefinancialbrand.com/1007/the-branding-sweet-spot/ Ideas and insights for financial marketers. Wed, 23 May 2012 05:43:41 +0000 hourly 1 http://wordpress.org/?v= By: Too Hung Up on Differentiation? | David Cameron's On Brands Blog http://thefinancialbrand.com/1007/the-branding-sweet-spot/comment-page-1/#comment-12429 Too Hung Up on Differentiation? | David Cameron's On Brands Blog Tue, 12 Oct 2010 20:48:10 +0000 http://thefinancialbrand.com/?p=1007#comment-12429 [...] we wasting our time trying to unearth what Brad Van Auken suggests is the sweet spot of our [...] [...] we wasting our time trying to unearth what Brad Van Auken suggests is the sweet spot of our [...]

]]> By: The Financial Brand » Blog Archive » Inside-out vs. outside-in http://thefinancialbrand.com/1007/the-branding-sweet-spot/comment-page-1/#comment-2538 The Financial Brand » Blog Archive » Inside-out vs. outside-in Wed, 01 Jul 2009 19:35:24 +0000 http://thefinancialbrand.com/?p=1007#comment-2538 [...] Bottom Line: You need to be able to deliver on a promise that really resonates with people…and it should be something your competitors suck at. [...] [...] Bottom Line: You need to be able to deliver on a promise that really resonates with people…and it should be something your competitors suck at. [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/1007/the-branding-sweet-spot/comment-page-1/#comment-231 Jeffry Pilcher Wed, 06 Aug 2008 03:46:21 +0000 http://thefinancialbrand.com/?p=1007#comment-231 Truth. It's hard being honest, especially about yourself. It takes a lot to admit, "Hey, there really isn't anything special about us." At the very least, concentrate your brand around what you do best that people want most – never mind if it's not differentiated. But even then, it's tough to figure out what you're really good at. When you're being honest. Truth.

It’s hard being honest, especially about yourself. It takes a lot to admit, “Hey, there really isn’t anything special about us.”

At the very least, concentrate your brand around what you do best that people want most – never mind if it’s not differentiated. But even then, it’s tough to figure out what you’re really good at. When you’re being honest.

]]> By: Mike Sweeney http://thefinancialbrand.com/1007/the-branding-sweet-spot/comment-page-1/#comment-230 Mike Sweeney Wed, 06 Aug 2008 03:09:54 +0000 http://thefinancialbrand.com/?p=1007#comment-230 Good visual. The trick now is to answer each one of those questions! Good visual. The trick now is to answer each one of those questions!

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