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The branding sweet spot

This simple illustration shows you exactly where to focus your brand – The Sweet Spot, where “the things people want most” intersects with “what you do best” and “what your competitors suck at.”

Source: Brad Van Auken

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Comments

  1. Good visual. The trick now is to answer each one of those questions!

  2. Truth.

    It’s hard being honest, especially about yourself. It takes a lot to admit, “Hey, there really isn’t anything special about us.”

    At the very least, concentrate your brand around what you do best that people want most – never mind if it’s not differentiated. But even then, it’s tough to figure out what you’re really good at. When you’re being honest.

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