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The branding sweet spot

This simple illustration shows you exactly where to focus your brand – The Sweet Spot, where “the things people want most” intersects with “what you do best” and “what your competitors suck at.”

Source: Brad Van Auken

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Digital Banking Report | 2017 Marketing Trends

Comments

  1. Truth.

    It’s hard being honest, especially about yourself. It takes a lot to admit, “Hey, there really isn’t anything special about us.”

    At the very least, concentrate your brand around what you do best that people want most – never mind if it’s not differentiated. But even then, it’s tough to figure out what you’re really good at. When you’re being honest.

  2. Good visual. The trick now is to answer each one of those questions!

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