Comments on: Bank Streams Live Rock Concerts In Online Banner Ads

By: Un quest - prin rucsac cu Europa » Blog Archive » Social Media Week Londra – Cum pot micile afaceri sa foloseasca social media

Fri, 11 Feb 2011 00:07:03 +0000

[...] “de cartier” formate din tinerii din publicul tinta. Cum au facut asta? Prin niste bannere speciale, in care membrii formatiei cantau de zor. Au raspuns unei nevoi, aceea de a-i face cunoscuti pe [...]

By: Реклама банка в интернете: мега-кейс. 5 Golden Lions in Cannes

Реклама банка в интернете: мега-кейс. 5 Golden Lions in Cannes — Sun, 05 Dec 2010 19:06:21 +0000

[...] Thaks for TheFinancialBrand [...]

By: 25 Things More Important Than Online Social Media | The Financial Brand: Marketing Insights for Banks & Credit Unions

Tue, 30 Nov 2010 18:46:02 +0000

[...] time to get with it. Big or small, no matter what size your financial institution is, there is an online media plan that will work for you. You could probably take your entire print ad budget and shift it [...]

By: PremiumFinance

PremiumFinance — Wed, 28 Jul 2010 05:22:31 +0000

I am impressed this is great marketing idea this is incredible , I cant stop watching the banner concerts . Very impressive I must say thanks for sharing

By: Banca due zero » Concerti rock nel banner. Una campagna originale ed innovativa di Dexia Bank

Tue, 16 Mar 2010 08:46:04 +0000

[...] Per saperne di più si rimanda all’articolo originale su Financial Brand. [...]

By: CU Water Cooler » Blog Archive » CU Water Cooler 3/2

CU Water Cooler » Blog Archive » CU Water Cooler 3/2 — Tue, 02 Mar 2010 12:37:01 +0000

[...] • You have to check this out! Bank streams live rock concerts in its banner ads. [...]

By: Tim McAlpine

Tim McAlpine — Tue, 02 Mar 2010 01:19:51 +0000

I just watched a dozen banner concerts and could barely stop. This is absolutely incredible.

By: Brian Wringer

Brian Wringer — Mon, 01 Mar 2010 17:09:02 +0000

Wow! This shows the great things that can happen when you really commit to a brand. You have to DO different things — slapping new graphics (or worse, stock photos of sanitized young folk) on top of the same-old same-old won’t cut it. Twenty-somethings can smell insincerity a mile away. But they’re well aware that this cost a lot of time and money, and they appreciate the respect.

Back when I was in a band, we absolutely would have jumped at the chance to do something fun and crazy like this.

By: Реклама банка в интернете: мега-кейс. 5 Золотых Каннских львов | Identity Group

Tue, 23 Feb 2010 05:46:35 +0000

[...] Thaks for TheFinancialBrand [...]

By: James Flores

James Flores — Mon, 22 Feb 2010 19:55:39 +0000

Not even quite sure where to begin.

From a marketing perspective, I’m completely blown away and thoroughly impressed! This is how youth brand awareness should done. From a musician’s standpoint I can only think: how in the hell did they play in those stage setups? I’ve played some small stages before, but nothing like this!

The cool thing about this initiative is that it’s a win-win for everyone. Axion gains credibility within it’s target audience, indie bands get a level of exposure that normally takes years to develop through touring and a lotta luck, and the banks’ customers get to take part in something entirely new and unique. And it’s inherently viral in nature. I’ve already sent a link to this article to my band mates and musician friends.

Truly deserves the Breakthrough Brand Award!