Branding briefs for August 5, 2008
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August 5, 2008 | Free Subscription
Bank 2.0: Struggling banks turn to social networking
Case Studies: Branding firm analyzes 9 different megabank brands
Taken to Task: Marketing expert blasts bank for mailers on neon paper
Today 8 Slides, Tomorrow the World: A Gen-Y plan with big ambitions, few specifics
Bridging the Golf: RBC reaches across the border to sponsor U.S. golf
Stepping Up to the Plate: Big banks defend expensive stadium sponsorships
Lend Me Some Green: Seattle CU rolls-out green auto, home and equity loans
Inside Every Banker…: RBC rep enthusiastic about credit unions
Role Reversal: 86-year old woman turns the table on her bank
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